Annotation: The article deals with a fragmentary synthesis of well-known scientific views on value added with the emphasis on the most significant, as the author believes, the parties and components of the concept, the unambiguous answers that can be considered obvious, on certain questions, shows the lack of legislative and other restrictions of the regulator on the creation the most added value, the emphasis on the impact of value added on the macroeconomic indicators of the state and the first theoretically raised question of the value added monetization, examples of the existing monetization. The definition of simple and hybrid assets is given.