Tag: d.school

Анотація: (English) The article explores the integration of SEO requirements into the design thinking process of a digital studio, with the aim of synchronizing creative solutions with measurable indicators of page quality and search accessibility. At a theoretical level, it analyzes the applicability of the Double Diamond framework and the d.school's five-step process to the tasks of technical and content optimization, as well as compliance with public search engine guidelines. The empirical part is based on industry guidelines that allow for comparison of design solutions with metrics such as LCP/INP/CLS, CTR, and conversions. The article shows that early integration of SEO in the Empathize and Define stages ensures the identification of search intent and information architecture. During the Ideate and Prototype stages, it prepares "SEO-ready" templates and conducts laboratory testing using the Lighthouse tool. Finally, at the Test stage, it verifies suitability for advanced formats and ensures indexing.. The practical significance of this approach is reflected in reducing technical debt, increasing the predictability of organic demand, and improving the manageability of return on investment (ROMI) and customer acquisition cost (CAC) through transparent quality control measures in continuous integration/continuous delivery (CI/CD).