Ефективність корпоративних медіа в системі соціальних комунікацій


Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Bibliographic description of the article for the citation:

. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2021/11/17-6/

The article was published in: Science online No11 november 2021

Sorry, this entry is only available in Ukrainian.

Views: 41

Comments are closed.

To comment on the article - you need to download the candidate degree and / or doctor of Science


a scientific article on the current topic


a scientific article to e-mail: editor@inter-nauka.com


your article on the website of our magazine