Annotation: Social networks help society to express itself. In the virtual world, people feel more relaxed than in real life. Ukrainian journalists often use this, and it does not always have a positive effect on their image. The reputation of the editorial office is under fire due to the behavior of their employees in social networks. Ukrainian journalists also neglect quality sources of information and take data from social networks, spreading lies. However, there are also positive consequences, because in social networks there are many topics for publication, there you can find the main character, as well as readers who will make the publication or the author popular, regardless of the territorial location.