Annotation: The article touches upon a problem of information war as special technology of political antagonism. The author analyzes the content of Ukrainian and Russian TV-channels through their influence on mass consciousness. It helps to determine and investigate modern media methods of public opinion’s manipulation. The comparative analysis of Ukrainian and Russian media shows that Donbas conflict generated social resonance not only in Ukraine and Russia, but all over the world. Author’s scientific observations are synthesized in argument that reality on the South East of Ukraine in the context of information war has changed geopolitical and economical situation of the world. The attention is also paid on the fact, that both countries, Ukraine and Russia, show a projection of hostility to each other. Ukrainian media actualizes offensive counter-propaganda with accusation against Russian Federation. In its turn Russian media sphere negotiates defensive and aggressive operation, using direct denials and provocative proclamations.