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Personal cabinetMethodological foundations of effective user research in product management
Bibliographic description of the article for the citation:
Yatsenko Viktoriia. Methodological foundations of effective user research in product management//Science online: International Scientific e-zine - 2026. - №1. - https://nauka-online.com/en/publications/economy/2026/1/04-40/
Annotation: Methodological approaches to user research in product management are examined in the context of early-stage startups. Drawing on practical cases and established frameworks, it is shown how the structure of interviews and question design influence the validity of insights. A significant gap is identified between users’ stated intentions and their actual behavior, often leading to false positives. It is substantiated that behavior-focused qualitative research and bias control function as decision-support mechanisms, and their application should align with the startup’s uncertainty level and resource constraints.