Bibliographic description of the article for the citation:
Іван Жежерун. Methods of planning IT-product development for external markets//Science online: International Scientific e-zine - 2020. - №12. - https://nauka-online.com/en/publications/economy/2020/12/metodika-planirovaniya-razrabotki-it-produktov-dlya-vneshnih-rynkov/
Annotation:
This article is devoted to the study of methods of planning the development of IT products for foreign markets. The study identifies the essence of the process of planning the development of IT products, describes the theoretical approaches to planning and implementation of IT projects. This article reveals the methods of planning the development of IT products for foreign markets. The paper also considers the features of the introduction of a new methodology for planning the development of IT products for foreign markets.
It is determined that the IT market, or the market of information products and services, since its inception and to this day is a field of activity of considerable interest to companies of any size and level of profitability. This interest is due to several reasons. First, the dynamic pace of intensive and often revolutionary development of information technology. Secondly, ample opportunities for informatization of any business process. Third, the constant increase in the number of consumers of information technology and the growth of their knowledge. Fourth, the presence of a powerful marketing tool - the World Wide Web, which is a product of the field of information technology.
The classification of the modern market of IT services is offered; the types of interaction of subjects in the process of production of IT service and IT product are considered and analyzed; characterized the existing terminology in the field of IT services and proposed its clarification, in particular, proposed the term "finished IT product", which is the result of providing IT services, which has undergone a process of transformation from the terms of reference to implementation by the customer and subsequent support by the contractor; formalized and characterized the business process of creating a "finished" IT product; identified and analyzed the features of IT services that affect their promotion in the market; identified which marketing communications should accompany the process of providing IT services. The state of the modern IT industry has been studied, it has been determined that it has grown significantly over the last ten years, and its thorough scientific base provides significant potential for further increase in export earnings.
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