Tag: оцінка ефективності

Methodological approaches to evaluating the effectiveness of digital marketing tools: models, methods

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. Methodological approaches to evaluating the effectiveness of digital marketing tools: models, methods//Science online: International Scientific e-zine - 2025. - №4. - https://nauka-online.com/en/publications/economy/2025/4/13-17/

Annotation: The article explores methodological approaches to evaluating the effectiveness of digital marketing tools. It analyzes existing evaluation models (including the adaptation of the Balanced Scorecard, conversion attribution models, etc.) and classifies the main methods for measuring digital marketing performance It is concluded that a comprehensive approach combining various models, methods, and metrics is necessary for a thorough measurement of the impact of digital marketing activities on business results. Future research prospects include the development of integrated evaluation systems using big data and artificial intelligence, as well as the adaptation of evaluation methodologies to new digital platforms and tools.

Ефективність корпоративних медіа в системі соціальних комунікацій

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. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/social-communications/2021/11/17-6/

Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Aspects of efficiency evaluation of the measures on technical re-equipment of physical protection systems

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. Aspects of efficiency evaluation of the measures on technical re-equipment of physical protection systems//Science online: International Scientific e-zine - 2020. - №12. - https://nauka-online.com/en/publications/other/2020/12/osobennosti-otsenki-effektivnosti-meropriyatij-po-tehnicheskomu-pereosnashheniyu-sistem-fizicheskoj-zashhity/

Annotation: (Українська) В даній статті опрацьовано питання планування та управління ресурсами систем фізичного захисту. Розглянуто та узагальнено підхід до оцінки галузевих аспектів ефективності капітальних вкладень у системи фізичного захисту. Отримані результати узагальнено у запропонованому алгоритмі оцінки ефективності інвестицій у технології безпеки.

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