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Interpretive analysis of associations of words that verbalize the weather concept (in Spanish)
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Bibliographic description of the article for the citation:

. Interpretive analysis of associations of words that verbalize the weather concept (in Spanish)//Science online: International Scientific e-zine - 2021. - №12. - https://nauka-online.com/en/publications/philology/2021/12/08-7/

Annotation: Conceptual, perceptual and value component of the Weather concept in Spanish linguoculture was studied by means of associative analysis of the concept.

Keywords: associates associative experiment concept conceptual meteorological phenomena nominative field perceptual and value component of the concept survey weather асоціати асоціативний експеримент ассоциативный эксперимент концепт метеорологические явления метеорологічні явища номинативное поле номінативне поле опитування опрос перцептивно-образний та ціннісний компонент концепту перцептивный и ценностный компонент концепта погода понятийный поняттєвий
Categories: Philology
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Ефективність корпоративних медіа в системі соціальних комунікацій
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Bibliographic description of the article for the citation:

. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/social-communications/2021/11/17-6/

Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Keywords: audience content corporate media corporate media image feedback analysis peer review performance appraisal PR tool PR-інструмент reader surveys surveys target audience coverage аналіз відгуків анкетування читачів аудиторія експертна оцінка імідж корпоративного медіа контент корпоративні медіа опитування охоплення цільової аудиторії оцінка ефективності
Categories: Social communications
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Development of the survey budgeting optimization
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Bibliographic description of the article for the citation:

. Development of the survey budgeting optimization//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/1926-2/

Annotation: The article defines the problem of marketing surveys budgeting. The author's methodology for solving this problem is submitted, described and substantiated.

Keywords: budgeting poll questionnaire sample анкета бюджетирование бюджетування вибірка выборка опитування опрос
Categories: Economy
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