Tag: культурна пам’ять

Annotation: The relevance of the study is determined by the need to preserve Ukrainian cultural identity within the urban space, where floristics is viewed as a means of representing national symbols and cultural codes in the city’s visual environment. The purpose of the article is to define the theoretical foundations and practical possibilities of using floristics as a tool for expressing Ukrainian identity and integrating it into contemporary urban design concepts. The methodology is based on systemic, cultural, and semiotic approaches employing methods of analysis, synthesis, and case analysis of urban practices. The results demonstrated that floristics performs aesthetic, semiotic, sociocultural, ecological, and communicative functions, shaping a recognizable Ukrainian cultural landscape. The conclusions confirm that floristics can harmonize natural and social environments while strengthening cultural identity.