editor@inter-nauka.com
Personal cabinetThe impact of digital marketing on the efficiency of an enterprise’s marketing activities
Bibliographic description of the article for the citation:
Данилюк Ольга. The impact of digital marketing on the efficiency of an enterprise’s marketing activities//Science online: International Scientific e-zine - 2025. - №12. - https://nauka-online.com/en/publications/economy/2025/12/08-24/
Annotation: The article examines the impact of digital marketing on improving the effectiveness of enterprises’ marketing activities under conditions of digital transformation and increasing competition. The role of digital tools in forming an integrated communication system, personalizing interaction with consumers, and implementing data-driven marketing management is revealed. The significance of digital marketing as a strategic factor of competitiveness and sustainable business development is substantiated.