The cognitive factor in the context of successful website personalization
Bibliographic description of the article for the citation:
Simonov Mykhailo. The cognitive factor in the context of successful website personalization//Science online: International Scientific e-zine - 2025. - №8. - https://nauka-online.com/en/publications/information-technology/2025/8/05-30/
Annotation: Studying the cognitive factor in website personalization is an integral part of creating effective, user-oriented digital products. It helps to increase the convenience, satisfaction and commercial success of resources, which makes this aspect especially relevant in the face of growing competition and requirements for high-quality UX.