Rubric: Other

Multicontinental Brand Management: Transforming Management Models When Entering the US, Asia, and Europe

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. Multicontinental Brand Management: Transforming Management Models When Entering the US, Asia, and Europe//Science online: International Scientific e-zine - 2022. - №6. - https://nauka-online.com/en/publications/other/2022/6/07-22/

Annotation: In the context of the rapid globalization of the world economy, effective brand management across multiple continents is becoming a critical success factor for international corporations. Modern companies are faced with the need for a profound transformation of their management models when entering such complex and diverse markets as the USA, Asia and Europe, each of which has unique cultural, legal and economic features. This article provides a comprehensive analysis of key strategies for adapting brands to various regional conditions, considers modern approaches to cross-cultural marketing and global brand management. Particular attention is paid to a comparative analysis of consumer behavior, regulatory requirements and competitive landscapes in each region. Based on current data for the period 2018–2022, analytical graphs are presented that clearly demonstrate the dynamics of the implementation of international brands in different parts of the world. The results of the study will be especially useful for top managers of international companies, marketers and strategists involved in the development and implementation of global expansion strategies in conditions of high market uncertainty.

Development of grip strength in wrestlers: methods and effectiveness

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. Development of grip strength in wrestlers: methods and effectiveness//Science online: International Scientific e-zine - 2024. - №7. - https://nauka-online.com/en/publications/other/2024/7/03-33/

Annotation: Objective: To explore key methods for developing grip strength in wrestlers, compare their effectiveness, and offer recommendations for integration into the training process. Methods: Review of scientific literature, observation of practical applications in wrestling training, and testing the effectiveness of methods (dynamometry, hold duration, and forearm fatigue resistance tests). Results: The most effective exercises for developing both isometric and dynamic grip strength were identified. It was found that combining specific grip-focused movements with functional wrestling-based drills improved performance by 17–25% compared to traditional forearm isolation training. Conclusion: Targeted grip strength development enhances wrestling technique effectiveness, reduces injury risk, and improves endurance during bouts.

Environmental aspects of disposal of nail service materials

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. Environmental aspects of disposal of nail service materials//Science online: International Scientific e-zine - 2025. - №5. - https://nauka-online.com/en/publications/other/2025/5/5883-2/

Annotation: This scientific article provides a comprehensive analysis of environmental issues related to the disposal of nail industry waste, including varnishes, gels, acrylics, coating removers and other related materials. Particular attention is paid to the study of the chemical composition of this waste and its potential impact on various components of the environment - soil, water resources and atmospheric air. The work examines in detail the methods of processing and disposal of these materials existing in world practice, and also critically analyzes their effectiveness and environmental safety. Based on the conducted research, the authors offer a set of practical recommendations aimed at minimizing the negative impact of nail service waste on ecosystems. The article also contains an analysis of the current state of legal regulation in this area in various countries and promising areas for its improvement.

Streaming services as part of a communication strategy

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. Streaming services as part of a communication strategy//Science online: International Scientific e-zine - 2025. - №5. - https://nauka-online.com/en/publications/other/2025/5/04-29/

Annotation: This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.

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