Rubric: Information technology

Annotation: The article explores the integration of digital technologies into the assessment of eyebrow morphology and the planning of their correction as a new stage in the development of aesthetic medicine. The aim of the study is to examine the impact of advanced technologies on the eyebrow correction process, taking into account facial morphology, which is understood as the analysis of facial shape, proportions, and symmetry in order to create a personalized image. The study employed general scientific methods of cognition: analysis, synthesis, comparison, modeling, systematization, and generalization. The findings indicate that the modern approach to eyebrow shaping is based on a combination of anatomical knowledge, age-related morphological features, innovative digital modeling, and standardized aesthetic parameters. The interdisciplinary nature of eyebrow morphology is emphasized, as it integrates anatomical, aesthetic, and anthropometric knowledge to enable precise analysis and correction of eyebrow shape while considering individual patient characteristics such as age, gender, ethnicity, and facial structure. It is noted that effective eyebrow shaping cannot be achieved without taking into account the facial morphotype and deep anatomical changes, especially in older patients. The study shows that digital technologies are actively being implemented in the field of eyebrow modeling and correction, with the most significant being: artificial intelligence (AI); augmented and virtual reality (AR/VR); 3D printing; 3D photogrammetry; CAD/CAM technologies. AI provides a personalized approach to analysis and modeling, while AR/VR allows real-time testing and visualization of different shape options. 3D printing is used for the creation of customized stencils or models, and 3D photogrammetry enables the acquisition of highly accurate facial parameters. CAD/CAM technologies ensure symmetry in both aesthetic and surgical procedures. The prospects for further development in this field are outlined: implementation of AI-based mobile applications for instant visualization of results; development of biometric models that consider age-related changes; AR technologies for dynamic eyebrow shape fitting; application of 3D scanners to monitor intervention effectiveness; and the use of virtual simulations as a communication tool between specialists and patients. The practical value of the study lies in the implementation of a personalized digital approach to eyebrow correction planning based on scientifically grounded morphological parameters.

Annotation: Hallucinations in large language models (LLMs) are a systemic problem that manifests itself when models generate information that does not correspond to the ground truth or input data. This phenomenon significantly limits the application of LLMs in mission-critical domains such as medicine, law, research, and journalism, where the accuracy and reliability of information are of utmost importance. This paper provides a comprehensive analysis of three key factors that contribute to hallucinations: issues related to the quality and structure of training data; architectural features of transformer models that predispose them to error accumulation; and the lack of built-in fact-checking mechanisms, due to which models rely solely on statistical regularities. Each of these factors is discussed in detail using relevant research, and potential solutions are proposed. The paper includes three dedicated graphs that visualize the relationship between various model parameters and the occurrence of hallucinations. The results of the study indicate the need for a comprehensive approach to improving LLM, including both improving data preprocessing methods and modifying the model architecture and introducing additional verification mechanisms.

Annotation: Modern intelligent multidisciplinary digital technologies, incorporating elements of artificial intelligence and artificial neural networks, generate numerous complex psychological nuances and product marketing aspects during their development, especially when interacting with TRIZ and ARIZ. The emergence of information technologies and the drastic reduction of the time cycle required to transform an inventive idea into a real, market-demanded, and viable product, along with the increasing complexity of the technical and technological components of new products—which proportionally raises the cost of prototype manufacturing and testing—necessitate a fundamentally new approach to creating technical solutions. These solutions may include auxiliary innovative functions, often non-obvious at first glance. Several fundamental directions have a decisive influence on the fate of new ideas under today's conditions. Taking these into account can ensure a high level of commercial success; conversely, ignoring them may permanently close the path to commercialization of the idea in any form.

Annotation: Nuances and aspects of marketing products created based on and in the development of digital technologies in their interaction with TRIZ.