Annotation: In recent years, specialists and manufacturers have made significant progress in the search and selection of the most practical and efficient technical solutions aimed at the comprehensive optimization of fuel mixture preparation and delivery processes to combustion chambers of thermodynamic equipment within the infrastructure of smart homes. Experimental installations have been carried out on diesel engines, boilers, diesel generators, gas turbines, and other thermodynamic equipment used to equip fuel subsystems and supersystems within the smart home infrastructure and smart manufacturing facilities.

Annotation: (Українська) Стаття присвячена дослідженню основних шляхів підвищення результативності у протидії фінансовому шахрайству в Україні. Проведено аналіз основних видів шахрайських схем, зокрема маніпуляції з фінансовими операціями, використання шкідливого програмного забезпечення, а також зловживання довірою. Також розглядаються сучасні методи шахрайства, зокрема використання новітніх технологій та криптовалют, що ускладнюють виявлення і боротьбу з такими злочинами. Розглянуто міжнародний досвід, зокрема співпрацю України з ЄС у межах програми EUAF, яка сприяє вдосконаленню механізмів боротьби з шахрайством за рахунок новітніх IT-інструментів та підвищення кваліфікації фахівців. Визначено ключові напрями підвищення результативності протидії фінансовим злочинам, серед яких удосконалення законодавства, формування ефективної політики інформаційної безпеки та розвиток міжнародної співпраці.

Annotation: Introduction. In modern market conditions, the effectiveness of marketing communications has become a decisive factor in the success of enterprises. Increasing competition and rapid changes in consumer preferences require companies to constantly improve their communication strategies. Evaluating the effectiveness of these measures helps not only to optimize costs but also to enhance audience engagement. This article proposes a systematic approach to analyzing marketing communications, incorporating both quantitative and qualitative methods. Purpose. The aim of the study is to develop an effective methodology for assessing the performance of marketing communication strategies in enterprises. The primary focus is on combining financial metrics (ROI, CAC, CPC) with qualitative analysis methods, such as the NPS index and focus groups. Materials and Methods. To achieve the objective, a mixed methodological approach was employed, including:quantitative analysis, which allows for evaluating the economic efficiency of marketing activities;qualitative analysis, aimed at studying consumer reactions and loyalty. The research utilized scientific publications, practical case studies from enterprises, and results of customer surveys. Results. The study confirmed that combining quantitative and qualitative evaluation methods provides a comprehensive picture of the effectiveness of marketing communications. Calculations of key metrics such as ROI, CAC, and CPC demonstrated that channel efficiency significantly depends on the target audience and the nature of the campaigns. Qualitative methods, particularly the NPS index and focus groups, revealed that customer perceptions of the brand often do not align with the expected campaign outcomes, necessitating strategy adjustments. The integration of data from quantitative analysis and insights from qualitative research made it possible to develop recommendations for cost optimization and enhancing customer loyalty. Prospects. The findings of the study can serve as a basis for optimizing marketing communication expenditures and improving their efficiency. The implementation of automated analysis tools will enable enterprises to adapt more effectively to changes in the market environment.

Annotation: The main problems of lending to small and medium-sized businesses are analyzed, such as: high interest rates, insufficient collateral, complex lending procedures and the impact of the economic crisis, high level of financial instability, unstable cash flow, lack of access to credit resources, low level of capitalization. An analysis of the current state of bank crediting of the Ukrainian economy was made.

Annotation: Fundamental Issues of Horizontal and Vertical Integration of Structural and Technological Solutions in the Context of the Complex Uncertainty of the Final Integrated Solution. Introduction. To ensure comprehensive protection of innovative technical ideas from uncontrolled borrowing and even copying, the non-obviousness of an idea for an average specialist in the technological field has immense significance in the context of an increasingly deepening globalization. This importance is further exacerbated by the specific and complex development of the idea and its gradual step-by-step transition from a pure idea to concrete interrelated technical solutions and their integrative penetration and technological diffusion from one technological field to other adjacent technological fields. A fundamental condition for such penetration is the shifting of boundaries between technological fields and the blurring of characteristics and properties of such boundaries. Purpose. As an example of the emergence and synthesis of this type of innovative idea, the author of this publication presents the development of an idea for contactless remote control and online monitoring of parameters and concentrations of technological solutions. The principle of the sensor-capsule design and the algorithm for its application are detailed, leading to the serial production of such sensor-capsules and their large-scale use in modern complex high-tech manufacturing, as well as in biological technologies, medicine, and agriculture. Materials and methods. At this point, the author finds it necessary to take a brief detour to analyze both macro and micro variants in the development and application of these technologies, considering the specifics of their use in various scales of application and the different conditions under which they are applied in modern smart manufacturing environments.

Annotation: Inventions in the Field of Contactless Control and Monitoring of Drinking Water and Cow's Milk Quality in the Ecosystem and Infrastructure of a Smart Home. Introduction. The quality of drinking water and milk in the infrastructure of a smart home essentially determines the quality of life. In all methods of quality control for water and milk, conductivity is commonly considered a clear indicator of purity. The more contaminants there are in water or milk, the lower its electrical resistance, and the cleaner the water or milk, the higher its electrical resistance. This was acceptable for a long time, until international terrorism reached its current level of proliferation, and until overall environmental pollution reached unprecedented scales and dimensions, as it is today. Purpose. These are certainly not all the factors that justify the urgent need for more comprehensive quality control of water or milk, but they are very important ones. Almost all existing technologies, devices, and equipment for monitoring the quality of water or milk have a very narrow range of technical capabilities and do not cover all the parameters that need to be constantly monitored. This is necessary to ensure that water or milk, which, due to the aforementioned reasons, is contaminated to the extent that it poses a danger to human life and health, does not reach the consumer.

Annotation: Regeneration and recycling of water in the ecosystem and infrastructure of a smart home with chemical-free treatment. Introduction. The modular purification system consists of one or more columns, each made up of standardized segments. Typically, the column may have one, two, or three segments connected by a special element made of nylon and polyvinyl chloride, with a silicone rubber seal. It takes no more than 1 minute to connect or disconnect a segment. Each segment accommodates up to three ion-exchange cartridges. Each ion-exchange cartridge consists of a knitted sleeve made of fibers, into which is filled OZOLA. The ion-exchange cartridges are single-use. The knitted sleeves made from polymer fibers are mass-produced, and their cost does not exceed 5 USD each. Purpose. The columns and necessary piping are assembled and mounted on a special stand, which includes pumps, mechanical self-cleaning filters, and measuring and control instruments. The cost of one modular purification system, designed for a capacity of 1 cubic meter per hour, which includes three columns (each with three segments), a pump, a cascade of two mechanical filters at the inlet, and a cascade of two automatic mechanical filters at the outlet, is 35,000 USD.

Annotation: Introduction. In today's digitalized environment, industrial enterprises are forced to adapt to changes in consumer behavior caused by the growing use of digital technologies. Content marketing has become one of the key tools to engage with the audience, build brand awareness, and build customer trust. However, the effectiveness of these efforts often remains beyond objective evaluation, which creates challenges for planning and optimizing marketing campaigns. Purpose. The purpose of this study is to analyze modern approaches and models for measuring the effectiveness of content marketing, in particular for industrial enterprises. The article discusses the main metrics of content evaluation, challenges and prospects for adapting existing tools to the specific needs of the industrial sector. Materials and methods. The research materials are based on modern approaches to measuring the effectiveness of content marketing, based on the analysis of theoretical and practical works of domestic and foreign authors, as well as empirical data obtained in the course of studying the activities of industrial enterprises. The study used sources such as scientific articles, statistical reports, analytical reviews, regulations, and data from professional analytical platforms such as Google Analytics and Ahrefs, which provide information on engagement, SEO optimization, and user behavior. The research methodology included the use of a set of scientific methods to achieve the goal and fulfill the objectives of the study. The method of theoretical generalization and systematization was used to identify the main metrics used to evaluate the effectiveness of content marketing campaigns. Results. The scientific article reveals the sequence of formation of accounting and analytical information on the cost of remuneration of employees in the financial and economic system of the enterprise. The components of the accounting process and the functions of accounting for the cost of employee remuneration as an information base for the analysis of such costs are identified. Discussion. Further research in the field of assessing the effectiveness of content marketing for industrial enterprises should focus on adapting existing models to the conditions of a rapidly changing digital environment. Particular attention should be paid to the integration of content analysis methods with modern automation technologies, such as artificial intelligence and machine learning, to improve the accuracy of forecasts and the efficiency of decision-making.

Annotation: The peculiarities of implementing innovations in banking activities under martial law are examined. Key directions of financial technology development are analyzed, including the digitalization of banking services, strengthening cybersecurity, adapting to customer needs during a crisis, and introducing new payment instruments.

Annotation: Innovative Composite materials based on graphite in parts and structures of a smart home, practically competing with other latest developments in this area Introduction. In the most efficient electrochemical reactors developed within various programs aimed at creating water purification and regeneration systems for technological water in smart home infrastructures without the use of chemical reagents, fabrics made from carbon and carbon composites provide virtually all the advantages over other alternative technologies. The names of these fabrics are Etan and Khortytsia, and they are an innovative product of the company UKRUGLEKOMPOZIT from the city of Zaporizhzhia, Ukraine. Considering the unusual effect that the electrochemical reactor acquires when these composite fabrics are used as electrodes and electrode contact systems, it can be preliminarily concluded that these materials may not have been sufficiently studied and qualified for compliance with the criteria for nanosized composite materials at the time. Materials and methods. These materials have been in use for over 10 years, and their increasingly interesting properties and qualities continue to be discovered, while more scientific publications are appearing with reports on the development of carbon composite materials and their modifications. Purpose. Practical experience in non-industrial fields shows that there is a huge potential for the targeted and efficient use of such materials, such as in gilding techniques during restoration. The application of these materials helps eliminate many outdated problems, in particular, issues related to edge effects in the electrode cells of electrochemical reactors. Given the exceptional effect from the complex application of these materials, scientists and researchers continue their search.