Annotation: The article deals with theoretical approaches to the interpretation of the concept of "resource potential of the bank", its economic significance and role in the development of banking business. The present state of resource support of domestic banks is analyzed, problem aspects of forming of resource potential of banks are determined and perspective prospects of its formation in post-crisis conditions are grounded.

Annotation: (Українська) У статті досліджено методи здійснення оцінки ефективності інноваційної діяльності. На прикладі ПАТ «Південний ГЗК» проведено оцінку ефективності інноваційної діяльності.

Annotation: The article provides an overview and study of inter-confessional relations in the context of the coverage of the issues of understanding of denominational representatives in Ukraine. The preconditions of interconfessional misunderstandings and disputes are considered. The influence of public-political literature on the consciousness of Ukrainians is determined.

Annotation: The theoretical positions aimed at improving the analysis of financial results of enterprises researched. The main methods of improving the financial results management system highlighted.

Annotation: (Русский) В статье рассмотрена особенности работы педагога дополнительного образования в настоящем времени и предложена новая роль педагога, наиболее подходящая под будущее системы дополнительного образования детей.

Annotation: (Русский) В статье раскрываются возможности информационно-коммуникационных технологий в развитии знаний, умений и навыков. Целью данной статьи является освещение проблемы развития ИКТ-компетентности на уроках математики. Автором представлено освещение конкретных примеров использования методов и приемов развития информационной компетенции младших школьников на уроках математики.

Annotation: In this paper, research was carried out in the current conditions of globalization of the economy, increasing competition, increasing the requirements of buyers to the quality of products and service offered in the market, reducing the effectiveness of traditional marketing tools, as well as the emergence of new technologies for interaction with customers, the basis of the strategy of successful existence and further development of enterprises On the market, effective management of customer relationships becomes effective. Scientists believe that a new customer costs six times more expensive than achieving re-sale to an existing buyer. In addition, researchers A. Raykheld and M. Sasser proved that increasing the level of customer content by 5% increases profit by 25-85%. That is why every company strives to satisfy the needs and requirements of each client as fully as possible. This can allow the company to gain new opportunities for the sale of goods and services and become a key factor in sustainable development and the source of the company's long-term competitive advantage in the market. This customer orientation is CRM (Customers Relationships Management), a fundamental concept of customer relationship management. The results of the research of the international consulting company McKinsey show that in 68% of cases the reason for the withdrawal of customers is indifferent attitude from the seller, and only 14% - dissatisfaction with the product. Correct the situation is a CRM system, which is designed to effectively manage customer relationships. The companies found that by implementing an effective CRM program they can increase sales and create customer loyalty. Insight Technology Group claims that every sales representative in companies successfully implemented CRM programs, sales increased by an average of 51%, customer satisfaction increased by 20%, sales and service costs decreased by 21%, sales cycle times decreased by third, the margin increased by more than 2% ([2]).

Annotation: In article the problem of durability of nonrigid road clothes and search of the solution of problems on the example of one of the loaded city streets is considered. Subject of the analysis of data is Krasilnikov Street which as well as one of many city streets, demands to realize actions for increase in level of reliability and operability of road clothes. On the basis of the carried-out analysis, finding solutions which have to prolong service life of road clothes is conducted.

Annotation: The article deals with the place of the contract on the transfer of know-how in the system of civil contracts in Ukraine. A distinction is made between a contract on the transfer of know-how and other, essentially similar, treaties. The legal description of the contract on the transfer of know-how is given.

Annotation: (Русский) В статье рассматриваются виды и способы поверхностной обработки материалов и покрытий из них. Также предоставлены рисунки с детальным отображением технологических операций и видов обработки дорожных покрытий.