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Features definitions of brand and architecture of brands. Advantages of creation structured brand portfolio
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Bibliographic description of the article for the citation:

. Features definitions of brand and architecture of brands. Advantages of creation structured brand portfolio//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/osobennosti-ponyatiya-brend-ta-arhitektury-brendov-preimushhestva-sozdaniya-strukturirovannogo-portfelya-brendov/

Annotation: The paper considers the concept of «brand» and «brand architecture». A comparative analysis was conducted regarding the understanding these concepts by different scientists. The schemes of brand building, which are used in the activities of well-known marketing companies, were considered. The advantages of building a brand architecture for company owners are determined.

Keywords: brand brand architecture brand portfolio brand positioning архітектура бренда бренд маркетинг позиционирование бренда позиціонування бренду портфель брендів портфель брендов
Categories: Economy
971 Comments off Read online

Method of drying cardboard cloth after the glue press
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Bibliographic description of the article for the citation:

and . Method of drying cardboard cloth after the glue press//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/technical-sciences/2018/11/metod-sushki-kartonnogo-polotna-posle-kleilnogo-pressa/

Annotation: The purpose of the sizing of cardboard and paper canvases. The main disadvantages of sizing are indicated. A method of processing the glued fabric to eliminate the adhesion of glue on the surface of the drying cylinders is proposed.

Keywords: cardboard drying glue press gluing infrared radiation paper бумага инфракрасное излучение інфрачервоне випромінювання картон клеильный пресс клеїльний прес папір проклейка проклеювання сушіння сушка
Categories: Technical sciences
674 Comments off Read online

Development of autonomous control of the sun battery conditions using Arduino platforms
Author: and

Bibliographic description of the article for the citation:

and . Development of autonomous control of the sun battery conditions using Arduino platforms//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/technical-sciences/2018/11/razrabotka-avtonomnogo-ustrojstva-kontrolya-polozheniya-solnechnoj-batarei-s-ispolzovaniem-platformy-arduino/

Annotation: The paper considers the main principles and development of an autonomous device for monitoring the position of the solar array on the Arduino platform.

Keywords: Arduino Arduino IDE ATmega328 microprocessor photoresistor servomotor solar energy Wiring микропроцессор мікропроцесор С++ серводвигатель серводвигун солнечная энергия сонячна енергія фоторезистор
Categories: Technical sciences
567 Comments off Read online

Effect of taxes on financial and economic activity of the enterprise
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Bibliographic description of the article for the citation:

. Effect of taxes on financial and economic activity of the enterprise//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/1861-2/

Annotation: Research influence of taxes on financial-economic activity of the enterprise was conducted.

Keywords: tax tax effect tax payments tax policy влияние налогов вплив податків налог налоговая политика налоговые платежи податкова політика податкові платежі податок
Categories: Economy
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Competitiveness of agricultural enterprise in the context of its safe development
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Bibliographic description of the article for the citation:

. Competitiveness of agricultural enterprise in the context of its safe development//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/konkurentosposobnost-selskohozyajstvennogo-predpriyatiya-v-kontekste-ego-bezopasnogo-razvitiya/

Annotation: The essence of the economic category «enterprise competitiveness» is disclosed. It has been determined that the competitiveness of an enterprise is one of the main prerequisites for its safe development, which is characterized by the ability of an agricultural enterprise to occupy better competitive positions than its competitors. It is established that the assessment of the level of competitiveness of the enterprise provides for the evaluation of the market position in the market in order to ensure the safe operation of the enterprise. When diagnosing the competitiveness of an agricultural enterprise, it is recommended to use the effective competition method.

Keywords: agricultural enterprise competitive position competitive potential enterprise competitiveness safe development безопасное развитие безпечний розвиток конкурентна позиція конкурентная позиция конкурентний потенціал конкурентный потенциал конкурентоспособность предприятия конкурентоспроможність підприємства сельскохозяйственное предприятие сільськогосподарське підприємство
Categories: Economy
686 Comments off Read online

The formation of image of the company
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Bibliographic description of the article for the citation:

. The formation of image of the company//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/formirovanie-korporativnogo-imidzha-kompanii/

Annotation: The process of the formations of image of the company by special instruments of marketing communications is analysed in the article. In particular, disagreements of using special corporate products are considered. Their classification and features of use in the industrial and consumer markets are offered.

Keywords: auxiliary means of marketing communications business souvenir corporate image promotional souvenir special image products бізнес-сувенір вспомогательные средства маркетинговые коммуникации допоміжні засоби маркетингові комунікації корпоративний імідж корпоративный имидж промо-сувенір специальная имиджевая продукция спеціальна іміджева продукція
Categories: Economy
1163 Comments off Read online

Marketing commodity policy of the enterprise and ways of its improvement
Author:

Bibliographic description of the article for the citation:

. Marketing commodity policy of the enterprise and ways of its improvement//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/marketingovaya-tovarnaya-politika-predpriyatiya-i-puti-ego-sovershenstvovaniya/

Annotation: The article is devoted to the fact that commodity policy is a leading component of the marketing complex, which determines the content of other components and the success of the production and economic activity of the enterprise as a whole. The main objectives of commodity policy include quality management, competitiveness and life cycle of goods, as well as product range and nomenclature. In our time, marketing has become very important in the company's activities, including the company's commodity policy. Commodity policy is an integral part of the company's marketing policy. It includes market research, consumers, competitors; development of the program of action of the firm in the field of production; forecasting of the product life cycle; as well as his analysis. The article describes the essence and components of the marketing commodity policy of enterprises. The development, formation and management of the product range and the methods of improving the marketing marketing policy of the enterprise are also highlighted.

Keywords: assortment consumer satisfaction enterprise goals marketing commodity policy profitability асортимент ассортимент задоволення споживача маркетингова товарна політика маркетинговая товарная политика рентабельність рентабельность удовлетворение потребителя цели предприятия цілі підприємства
Categories: Economy
1114 Comments off Read online

Assessment of the actuality of development of a web-oriented system of total design
Author:

Bibliographic description of the article for the citation:

. Assessment of the actuality of development of a web-oriented system of total design//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/technical-sciences/2018/11/otsenka-aktualnosti-razrabotki-web-orientirovannoj-sistemy-tselostnogo-proektirovaniya/

Annotation: The urgency and possibilities of development of the Web-oriented system of holistic designing are researched.

Keywords: CAD systems of design of digital systems Web-applications Web-oriented CAD Web-додатки Web-ориентированные САПР Web-орієнтовані САПР Web-приложения САПР системи проектування цифрових систем системы проектирования цифровых систем
Categories: Technical sciences
715 Comments off Read online

Improving the economic efficiency of pig production based on branch’s development intensification
Author:

Bibliographic description of the article for the citation:

. Improving the economic efficiency of pig production based on branch’s development intensification//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/povyshenie-ekonomicheskoj-effektivnosti-proizvodstva-produktsii-svinovodstva-na-osnove-intensifikatsii-razvitiya-otrasli/

Annotation: The article analyzes the theoretical aspects of intensification of pig breeding and determines the main directions of increasing the economic efficiency of the industry in agricultural enterprises.

Keywords: competitiveness cвинарство economic efficiency intensification pig breeding економічна ефективність интенсификация конкурентоспособность конкурентоспроможність свиноводство экономическая эффективность
Categories: Economy
739 Comments off Read online

Improvement system of personnel development management
Author:

Bibliographic description of the article for the citation:

. Improvement system of personnel development management//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/economy/2018/11/sovershenstvovaniya-sistemy-upravleniya-personalom-predpriyatiya/

Annotation: The importance of this topic was emphasized in this article. There are many different author's views on the given scientific categories, this fact takes into account. Different approaches, to defining concepts such as "human resources management" and "staff development", were considered. The essence of the concept "control system" was revealed. The system of personnel development management in the organization was described, too. The peculiarities of different types of personnel training, were substantiated.

Keywords: human resources management system organization personnel personnel development personnel management людські ресурси организация персонал развитие персонала розвиток персоналу система управления система управління управление персоналом управління персоналом человеческие ресурсы
Categories: Economy
2157 Comments off Read online

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