Annotation: Inventions in the Field of Contactless Control and Monitoring of Drinking Water and Cow's Milk Quality in the Ecosystem and Infrastructure of a Smart Home. Introduction. The quality of drinking water and milk in the infrastructure of a smart home essentially determines the quality of life. In all methods of quality control for water and milk, conductivity is commonly considered a clear indicator of purity. The more contaminants there are in water or milk, the lower its electrical resistance, and the cleaner the water or milk, the higher its electrical resistance. This was acceptable for a long time, until international terrorism reached its current level of proliferation, and until overall environmental pollution reached unprecedented scales and dimensions, as it is today. Purpose. These are certainly not all the factors that justify the urgent need for more comprehensive quality control of water or milk, but they are very important ones. Almost all existing technologies, devices, and equipment for monitoring the quality of water or milk have a very narrow range of technical capabilities and do not cover all the parameters that need to be constantly monitored. This is necessary to ensure that water or milk, which, due to the aforementioned reasons, is contaminated to the extent that it poses a danger to human life and health, does not reach the consumer.

Annotation: Regeneration and recycling of water in the ecosystem and infrastructure of a smart home with chemical-free treatment. Introduction. The modular purification system consists of one or more columns, each made up of standardized segments. Typically, the column may have one, two, or three segments connected by a special element made of nylon and polyvinyl chloride, with a silicone rubber seal. It takes no more than 1 minute to connect or disconnect a segment. Each segment accommodates up to three ion-exchange cartridges. Each ion-exchange cartridge consists of a knitted sleeve made of fibers, into which is filled OZOLA. The ion-exchange cartridges are single-use. The knitted sleeves made from polymer fibers are mass-produced, and their cost does not exceed 5 USD each. Purpose. The columns and necessary piping are assembled and mounted on a special stand, which includes pumps, mechanical self-cleaning filters, and measuring and control instruments. The cost of one modular purification system, designed for a capacity of 1 cubic meter per hour, which includes three columns (each with three segments), a pump, a cascade of two mechanical filters at the inlet, and a cascade of two automatic mechanical filters at the outlet, is 35,000 USD.

Annotation: Introduction. In today's digitalized environment, industrial enterprises are forced to adapt to changes in consumer behavior caused by the growing use of digital technologies. Content marketing has become one of the key tools to engage with the audience, build brand awareness, and build customer trust. However, the effectiveness of these efforts often remains beyond objective evaluation, which creates challenges for planning and optimizing marketing campaigns. Purpose. The purpose of this study is to analyze modern approaches and models for measuring the effectiveness of content marketing, in particular for industrial enterprises. The article discusses the main metrics of content evaluation, challenges and prospects for adapting existing tools to the specific needs of the industrial sector. Materials and methods. The research materials are based on modern approaches to measuring the effectiveness of content marketing, based on the analysis of theoretical and practical works of domestic and foreign authors, as well as empirical data obtained in the course of studying the activities of industrial enterprises. The study used sources such as scientific articles, statistical reports, analytical reviews, regulations, and data from professional analytical platforms such as Google Analytics and Ahrefs, which provide information on engagement, SEO optimization, and user behavior. The research methodology included the use of a set of scientific methods to achieve the goal and fulfill the objectives of the study. The method of theoretical generalization and systematization was used to identify the main metrics used to evaluate the effectiveness of content marketing campaigns. Results. The scientific article reveals the sequence of formation of accounting and analytical information on the cost of remuneration of employees in the financial and economic system of the enterprise. The components of the accounting process and the functions of accounting for the cost of employee remuneration as an information base for the analysis of such costs are identified. Discussion. Further research in the field of assessing the effectiveness of content marketing for industrial enterprises should focus on adapting existing models to the conditions of a rapidly changing digital environment. Particular attention should be paid to the integration of content analysis methods with modern automation technologies, such as artificial intelligence and machine learning, to improve the accuracy of forecasts and the efficiency of decision-making.

Annotation: The peculiarities of implementing innovations in banking activities under martial law are examined. Key directions of financial technology development are analyzed, including the digitalization of banking services, strengthening cybersecurity, adapting to customer needs during a crisis, and introducing new payment instruments.

Annotation: Innovative Composite materials based on graphite in parts and structures of a smart home, practically competing with other latest developments in this area Introduction. In the most efficient electrochemical reactors developed within various programs aimed at creating water purification and regeneration systems for technological water in smart home infrastructures without the use of chemical reagents, fabrics made from carbon and carbon composites provide virtually all the advantages over other alternative technologies. The names of these fabrics are Etan and Khortytsia, and they are an innovative product of the company UKRUGLEKOMPOZIT from the city of Zaporizhzhia, Ukraine. Considering the unusual effect that the electrochemical reactor acquires when these composite fabrics are used as electrodes and electrode contact systems, it can be preliminarily concluded that these materials may not have been sufficiently studied and qualified for compliance with the criteria for nanosized composite materials at the time. Materials and methods. These materials have been in use for over 10 years, and their increasingly interesting properties and qualities continue to be discovered, while more scientific publications are appearing with reports on the development of carbon composite materials and their modifications. Purpose. Practical experience in non-industrial fields shows that there is a huge potential for the targeted and efficient use of such materials, such as in gilding techniques during restoration. The application of these materials helps eliminate many outdated problems, in particular, issues related to edge effects in the electrode cells of electrochemical reactors. Given the exceptional effect from the complex application of these materials, scientists and researchers continue their search.

Annotation: The article is devoted to the issue of highlighting innovative technologies in forensics, their significance for society. We raised such issues as the relevance of innovative activity in the modern forensic field, the classification of forensics tools, and prospects for further development. The concepts of innovation, innovative activity, and innovative product were explained.

Annotation: The article explores the features and current aspects of managing the export-import activities of Ukrainian enterprises in the context of globalization. Analyzing the normative and legal regulation of foreign economic activity, special attention is paid to such important documents as the Law on "Foreign Economic Activity," the Customs Code of Ukraine, as well as the influence of international agreements, particularly the World Trade Organization (WTO) and the Association Agreement with the European Union (EU). In particular, the article examines key provisions that define the rules for conducting foreign economic activity in Ukraine, as well as their compliance with international standards and trends. This includes an analysis of customs tariffs, cargo clearance procedures, and the protection of consumer and enterprise rights in international trade. In addition to legal aspects, methods and tools for managing export-import activities are investigated, encompassing organizational, economic, administrative, and socio-psychological aspects. For example, organizational changes in the management structure of enterprises, the implementation of new information technologies, and the improvement of risk management systems related to international operations are considered. Special attention is given to the importance of developing the skills of personnel engaged in foreign economic activities, as well as fostering cultural sensitivity in the context of international relations. As a result of the analysis, it is determined that effective management of export-import operations is a key factor for the successful integration of the national economy into the global market. This contributes to economic growth, enhances the competitiveness of enterprises, and fosters the socio-economic development of the country. In the context of globalization and rapid changes in the international business environment, a strategic approach to managing foreign economic activities is essential for ensuring stable economic development and realizing the competitive advantages of Ukrainian enterprises on the world stage.

Annotation: The article presents the results of research aimed at the development of an innovative yeast-free bakery product based on wheat and honey sourdough. The obtained results confirm the functionality and competitiveness of the new product, which opens up prospects for its successful implementation on the market of Ukraine as a high-quality bakery product.

Annotation: The article examines the reasons for the institutional weakness of the personnel management service in the public service in Ukraine. Ways to optimize the legislation of Ukraine on public service through codification are proposed. Considered possible ways of optimizing the activities of personnel management services in the current conditions and implementing progressive methods for attracting highly qualified specialists to the Ukrainian public service.

Annotation: Introduction. The article explores conceptual approaches to building a system for accounting and analyzing costs associated with the design of modern water treatment module ecosystems. Contemporary environmental challenges require the implementation of innovative technologies that enhance water purification efficiency and promote sustainable development. The focus is on the development and improvement of module systems that ensure maximum water treatment process efficiency, cost minimization, and harmonious integration into the overall ecosystem of the enterprise. Current environmental conditions and increasing water quality demands make the water treatment technology market one of the most critical sectors for the global economy. Globalization in this sphere and the development of a competitive environment compel businesses to seek new approaches to designing and implementing water treatment systems. This drives the need for innovative solutions that combine environmental safety, economic efficiency, and long-term operational sustainability. Objective. The objective of this study is to reveal conceptual approaches to the design of modern water treatment module ecosystems, analyze their efficiency, and their implementation in enterprises. The study also addresses the systematization of costs associated with module implementation and their integration into the overall environmental management system. Materials and Methods. The study materials include: 1) modern technological solutions and regulatory acts related to water treatment; 2) scientific works of domestic and foreign authors exploring the design and operation of water treatment systems. The analysis involved methods of theoretical generalization, formalization, and synthesis to build a functional scheme for modular water treatment systems within the enterprise ecosystem. Results. The article reveals the sequence of designing the water treatment module ecosystem that ensures the effective operation of an enterprise under modern conditions. Key components of the water treatment system and their role in the overall cost structure of the enterprise are presented. A typology of costs associated with the implementation of water treatment modules is also proposed, and their place in the management and accounting systems is defined. Prospects. Further research may focus on developing methodologies for analyzing the operational costs of water treatment modules, as well as their documentation in accounting.