Annotation: The article deals with current issues of profitable sales. Which sales techniques influence the increase in sales volumes of products, which techniques are winning and lead to the dynamic development of the enterprise will be considered. Also sales techniques categories, their advantages and disadvantages will be analyzed. Analyzed how sales techniques influence competitiveness. Described with using what you can pay attention to your products and attract customers. Proposed effective sales techniques that will increase the dynamics of the enterprise and will contribute to effective growth.