Annotation: The article provides the research of the soft law efficiency as a regulator of legal relations arising in the information sphere on the global level. Authors analyze international soft legal norms, which are used by international organizations. It is also proposed to move away from traditional perception of international law due to development of the modern information society. Soft law is a special type of law, because it generates specific legal consequences. Soft law is becoming an effective tool of legal regulation of the global information society.