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Rubric: Economy

The European Green Deal 2040: integrating sustainable industrial growth and competitiveness into an innovative economic era
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Bibliographic description of the article for the citation:

. The European Green Deal 2040: integrating sustainable industrial growth and competitiveness into an innovative economic era//Science online: International Scientific e-zine - 2025. - №4. - https://nauka-online.com/en/publications/economy/2025/4/20-7/

Annotation: In the article examines key aspects of implementing the European Green Deal (EGD) in the context of industrial transformation and achieving climate neutrality by 2040. The primary focus is on aligning sustainable development with economic growth, particularly through decarbonization, circular economy principles, and innovative technologies.The study analyzes mechanisms for supporting industry, including financing, regulatory frameworks, and international partnerships, with an emphasis on key sectors such as renewable energy, electromobility, and hydrogen energy. Special attention is given to the challenges faced by small and medium-sized enterprises (SMEs) and the role of government policy in ensuring a just transition.A significant portion is dedicated to innovative solutions, particularly carbon capture, utilization, and storage (CCUS) technologies, modernization of energy infrastructure, and the development of sustainable supply chains. The authors highlight the need to strengthen the EU’s global climate diplomacy and integrate social considerations into decarbonization policies.The research is based on official EU documents, analytical reports from international organizations, and academic works related to sustainable industrial development. The article provides a comprehensive perspective on strategies for achieving the EU’s climate goals, combining environmental responsibility, economic competitiveness, and social inclusion.

Keywords: circular economy climate neutrality decarbonization European Green Deal innovation sustainable industrial development декарбонізація Європейська Зелена Угода інновації кліматична нейтральність сталий промисловий розвиток циркулярна економіка
Categories: Economy
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The impact of modern ERP systems on supply chain management
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Bibliographic description of the article for the citation:

. The impact of modern ERP systems on supply chain management//Science online: International Scientific e-zine - 2025. - №4. - https://nauka-online.com/en/publications/economy/2025/4/19-7/

Annotation: Amid accelerating global digitalization of business processes, the integration of ERP systems into supply chain management has become a key factor in determining the competitiveness of modern enterprises. The aim of this article is to provide a multifaceted analysis of the transformational impact of enterprise resource planning (ERP) platforms on logistics operations, with a focus on identifying and describing mechanisms that enhance the efficiency of material flows. Ongoing academic debates reveal significant contradictions regarding the optimal level of ERP system customization, the role of the human factor in implementation, and the potential for integration with Industry 4.0 technologies. Based on a structured review of relevant publications, it is observed that the comprehensive integration of ERP platforms into supply chain architecture leads not only to quantitative improvements in operational performance—such as inventory reduction and enhanced forecasting accuracy—but also to a qualitative transformation of managerial paradigms. In this context, the author outlines a perspective on the development of workforce competencies within the digital ecosystem. The content presented in this article is valuable for logistics managers, system integrators, and the academic community engaged in research on the digital transformation of business processes.

Keywords: artificial intelligence digital transformation enterprise resource planning ERP systems integration inventory management logistics optimization supply chain synchronization
Categories: Economy
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Methodological approaches to evaluating the effectiveness of digital marketing tools: models, methods
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Bibliographic description of the article for the citation:

. Methodological approaches to evaluating the effectiveness of digital marketing tools: models, methods//Science online: International Scientific e-zine - 2025. - №4. - https://nauka-online.com/en/publications/economy/2025/4/13-17/

Annotation: The article explores methodological approaches to evaluating the effectiveness of digital marketing tools. It analyzes existing evaluation models (including the adaptation of the Balanced Scorecard, conversion attribution models, etc.) and classifies the main methods for measuring digital marketing performance It is concluded that a comprehensive approach combining various models, methods, and metrics is necessary for a thorough measurement of the impact of digital marketing activities on business results. Future research prospects include the development of integrated evaluation systems using big data and artificial intelligence, as well as the adaptation of evaluation methodologies to new digital platforms and tools.

Keywords: digital marketing effectiveness evaluation KPI marketing metrics ROI маркетингова аналітика маркетингові метрики методи оцінювання оцінка ефективності цифровий маркетинг
Categories: Economy
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The role of executive leadership in transforming financial management practices
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Bibliographic description of the article for the citation:

. The role of executive leadership in transforming financial management practices//Science online: International Scientific e-zine - 2025. - №3. - https://nauka-online.com/en/publications/economy/2025/3/13-16/

Annotation: This article investigates the role of executive leadership in transforming financial management practices in global organizations, with a specific focus on the United States and Europe. Drawing on recent academic literature and authoritative consulting reports from the past five years, the study examines how top executives—particularly Chief Financial Officers—drive change through clear vision setting, strategic alignment, technology adoption, process reengineering, and talent development. The comparative analysis highlights common trends, such as a shift toward digital and data-driven financial functions, as well as regional differences in the urgency and methods of transformation. The findings indicate that effective executive leadership is pivotal for overcoming resistance to change, ensuring regulatory compliance, and fostering a culture of continuous improvement. These insights provide both theoretical contributions and practical recommendations for organizations aiming to modernize their financial management in today’s complex business environment.

Keywords: CFO Change Management digital transformation Executive Leadership Financial Management Transformation Global Practices Process Reengineering U.S. and Europe
Categories: Economy
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