Rubric: Economy

Approaches to the development of professional audit to ensure sustainable company growth

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. Approaches to the development of professional audit to ensure sustainable company growth//Science online: International Scientific e-zine - 2023. - №8. - https://nauka-online.com/en/publications/economy/2023/8/06-34/

Annotation: Professional audit is an integral component of sustainable enterprise development. In today’s business environment, where competition grows increasingly intense, companies must adopt effective audit approaches to ensure their long-term stability. A properly structured audit process enables organizations to identify weaknesses, detect potential risks, and implement corrective measures. This improves business efficiency and strengthens competitiveness. The key tasks of developing professional audit involve not only evaluating financial performance, but also analyzing strategic goals, corporate culture, and managerial capacity. This article examines the main approaches to the development of professional audit that contribute to sustainable development under contemporary market conditions. The study of approaches to audit development has considerable practical value across various fields of business and management, especially in the context of sustainable development. The approaches presented integrate sustainability principles into the audit process. This means that auditors increasingly consider social, environmental, and governance factors alongside financial indicators, enabling companies to better manage resources and sustainability-related risks.

The impact of digital marketing on the efficiency of an enterprise’s marketing activities

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Bibliographic description of the article for the citation:

. The impact of digital marketing on the efficiency of an enterprise’s marketing activities//Science online: International Scientific e-zine - 2025. - №12. - https://nauka-online.com/en/publications/economy/2025/12/08-24/

Annotation: The article examines the impact of digital marketing on improving the effectiveness of enterprises’ marketing activities under conditions of digital transformation and increasing competition. The role of digital tools in forming an integrated communication system, personalizing interaction with consumers, and implementing data-driven marketing management is revealed. The significance of digital marketing as a strategic factor of competitiveness and sustainable business development is substantiated.

Strategic thinking as the key to leadership in B2B sales

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. Strategic thinking as the key to leadership in B2B sales//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/04-36/

Annotation: The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.

Building an ecosystem of partner sales for sustainable business growth

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. Building an ecosystem of partner sales for sustainable business growth//Science online: International Scientific e-zine - 2018. - №7. - https://nauka-online.com/en/publications/economy/2018/7/14-18/

Annotation: In today's rapidly changing market landscape and with increasing competition, creating an effective partner sales ecosystem is essential for sustainable business growth. This study aims to develop a conceptual model and provide practical recommendations for creating and managing such an ecosystem. Through a comprehensive analysis of current approaches and successful case studies, we have identified key success factors and common mistakes in scaling partner programs. We propose a multi-tiered partner sales ecosystem structure, explore the principles of selecting partners, and discuss mechanisms for establishing effective relationships. Additionally, we explore tools for evaluating their contribution to a company's strategic development. The study's findings include methodological guidance for adapting a partner strategy to different business models and market circumstances, allowing companies to effectively extend their geographical reach, explore new market sectors, and enhance their competitive standing through collaboration with partners.

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