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Rubric: Economy

Strategic thinking as the key to leadership in B2B sales
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Bibliographic description of the article for the citation:

. Strategic thinking as the key to leadership in B2B sales//Science online: International Scientific e-zine - 2023. - №2. - https://nauka-online.com/en/publications/economy/2023/2/04-36/

Annotation: The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.

Keywords: B2B sales business strategy competitive advantage leadership organizational development sales management strategic thinking
Categories: Economy
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Building an ecosystem of partner sales for sustainable business growth
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Bibliographic description of the article for the citation:

. Building an ecosystem of partner sales for sustainable business growth//Science online: International Scientific e-zine - 2018. - №7. - https://nauka-online.com/en/publications/economy/2018/7/14-18/

Annotation: In today's rapidly changing market landscape and with increasing competition, creating an effective partner sales ecosystem is essential for sustainable business growth. This study aims to develop a conceptual model and provide practical recommendations for creating and managing such an ecosystem. Through a comprehensive analysis of current approaches and successful case studies, we have identified key success factors and common mistakes in scaling partner programs. We propose a multi-tiered partner sales ecosystem structure, explore the principles of selecting partners, and discuss mechanisms for establishing effective relationships. Additionally, we explore tools for evaluating their contribution to a company's strategic development. The study's findings include methodological guidance for adapting a partner strategy to different business models and market circumstances, allowing companies to effectively extend their geographical reach, explore new market sectors, and enhance their competitive standing through collaboration with partners.

Keywords: business model business scaling competitive advantage partner sales partnership management partnership strategy sales channels sales ecosystem sustainable business growth
Categories: Economy
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(Українська) Вихід українських компаній на міжнародні ринки в умовах післявоєнної реконструкції
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Bibliographic description of the article for the citation:

. (Українська) Вихід українських компаній на міжнародні ринки в умовах післявоєнної реконструкції//Science online: International Scientific e-zine - 2025. - №10. - https://nauka-online.com/en/publications/economy/2025/10/03-40/

Annotation: The article examines the key challenges and opportunities for Ukrainian companies entering international markets in the context of post-war reconstruction. Strategic factors of business competitiveness are identified: institutional support, innovation, access to international financing, and the development of the 'Made in Ukraine' brand. The problems of restoring logistics, attracting investments, and overcoming global competition are highlighted. Directions for Ukraine’s integration into the global economy through export-oriented models, international clusters, and digital trade platforms are substantiated.

Keywords: competitiveness export innovations international markets post-war reconstruction Ukrainian companies експорт інновації конкурентоспроможність міжнародні ринки післявоєнна реконструкція українські компанії
Categories: Economy
317 Comments off Read online

Застосування технологій blockchain у фінансових транзакціях та e-commerce
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Bibliographic description of the article for the citation:

. Застосування технологій blockchain у фінансових транзакціях та e-commerce//Science online: International Scientific e-zine - 2025. - №10. - https://nauka-online.com/en/publications/economy/2025/10/02-45/

Annotation: The article examines the role of blockchain technology in transforming financial transactions and the e-commerce sector. It considers theoretical foundations, consensus algorithms, as well as international and Ukrainian case studies. Key blockchain platforms (Bitcoin, Ethereum, Ripple, Hyperledger) are analyzed and compared with traditional payment systems (Visa, Mastercard). International use cases (Amazon, IBM Food Trust, Walmart–Hyperledger) and Ukrainian examples (Prozorro, Diia City, e-hryvnia) are presented. Particular attention is paid to scalability issues, environmental challenges, cyber risks, and regulatory barriers. Practical recommendations for blockchain implementation in the Ukrainian financial and trade sectors are provided.

Keywords: blockchain CBDC cryptocurrencies e-commerce financial transactions NFT smart contracts блокчейн криптовалюти смарт-контракти фінансові транзакції
Categories: Economy
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