Annotation: (Українська) У цій статті аналізується вплив глобалізаційних процесів на розвиток бренду, розкриваються стратегічні аспекти, необхідні для успішної міжнародної експансії, а також розглядаються новітні підходи до брендування в епоху глобалізації, зокрема використання цифрових технологій та соціальних мереж.

Annotation: The article examines the leading experience of functioning of the financial technologies market and identifies trends in its development: high world level of introduction of financial technologies, growth of innovations in financial technologies, the most popular sectors of investment of funds. The chronology of development and the current state of the global market of financial technologies are investigated, namely: the global volume of transactions in key fintech spheres; global fintech investment activity; the level of penetration of fintech services in the world; distribution of fintech initiatives by direction. Based on the assessment of trends in the functioning of financial technologies in the developed countries of the world, the main directions of its development in Ukraine have been proposed, namely: integration of various channels of communication and sales in order to form a single communication environment and directions of personification in the financial sector.

Annotation: (Українська) В статті розглянуто поняття продуктивності праці, яка на сьогоднішній день є важливим показником для будь-якого сучасного підприємства. Охарактеризовано значення продуктивності праці та досліджено фактори впливу на неї, що можуть як підвищити, так і знизити її рівень. Проаналізовано методи підвищення продуктивності праці та ряд покращень, які можна отримати від їх впровадження у роботі підприємства.

Annotation: The theoretical and practical aspects of the implementation of tax burden planning at the enterprise are considered. An assessment of the current state of the tax burden on Ukrainian enterprises is given.

Annotation: The article is devoted to the study of the conceptual foundations of the formation of strategies for the development of global trade networks. The article highlights the main current trends in the development and approaches to the classification of strategies for the development of international trade networks, scientific views on the interpretation of the essence of this concept are reflected. In addition, methodical aspects of the formation of strategies for the development of global trade networks are reflected.

Annotation: (Українська) У статті обґрунтовано застосування цукрозамінника фруктози та амарантового борошна у складі шоколадного кексу, для удосконалення технології кексів спеціального призначення та дієтичного спрямування.

Annotation: (Українська) В даній статті розгядається актуальність пошуку та використання рослинної сировини з високими технологічними властивостями у виробництві харчових продуктів для розширення асортименту, поліпшення органолептичних, структурних і функціонально-технологічних показників. У роботі проводиться теоретичний та практичний аналіз удосконалення технології виробництва соусу майонез із додаванням до його складу органічного овочевого порошку із моркви. Використання даного порошку сприяє підвищенню органолептичних показників та біологічної цінності досліджуваного продукту, а також стимулює процес виведення з організму токсичних речовин, зміцнює імунітет та нормалізує вуглеводно-ліпідний обмін.

Annotation: The research is relevant in the context of the current economic situation in Ukraine. On the one hand, Ukraine is a country with significant potential for export development, including the export of high-tech goods. On the other hand, Ukraine has a number of problematic issues, such as dependence on the import of technologies and raw materials, a low level of competitiveness, as well as the absence of effective mechanisms for supporting export activities. The aim of the study. To determine the prerequisites and factors for the development of international specialization of Ukraine. Methodology and scientific approaches; The main scientific approaches used in the research are: System approach used when considering international specialization as a component of the system of economic relations, which includes elements of production, transportation, marketing, etc. The econometric approach is the use of statistical methods to analyze the dependence between various economic indicators and factors of the development of international specialization. Such methods as: analysis, synthesis and generalization were used. The results of the study: the factors that influenced and influence the development of international specialization of Ukraine were studied. Research framework / the possibility of using the results - the direction of further research and what needs to be changed in the methodology: Further research on the international specialization of Ukraine requires the collection and comprehensive analysis of economic statistics, the study of the natural and geographical position of Ukraine, the political system, social factors, etc.

Annotation: The existence of several different degrees of restructuring, uneven dynamics, transition from a natural monopoly to a competitive market with new strategic and economic opportunities are some of the defining features of the natural gas market that make it an important element of the economy. In such an oligopolistic market, entities must determine a strategic and competitive advantage with a positive impact on the competitive environment. Today, the main attention in the global gas market is drawn to the problem of Ukraine's dependence on gas imports from Russia and the need to reduce this dependence by developing domestic gas production and promoting supply diversification. Changes in gas production, consumption, and transportation can lead to complex problems, such as conflicts between international partners, sharp changes in gas prices, reduction of oil and gas dependence of countries, etc. Studying the mechanisms of the international gas market is a relevant research topic, as it will help to understand the problems and find ways to solve them. The main purpose of the study is to analyze the degree of concentration of the European gas market and to consider the principles of its functioning and influence on global economic processes. The study emphasizes Russia's dominant position in the European gas market and suggests that it can be replaced by other suppliers. Like any substitute product, the price of gas directly depends on the dynamics of prices for alternative fuels, especially on oil price fluctuations. The transition from vertically integrated monopolies to competitive structures has affected price formation in the global market

Annotation: The article considers the concept of creating a hotel for 150 places in one of the suburbs of Kyiv.