Annotation: (Українська) У статті розглядається потенціал музичного мистецтва на уроках української мови та літератури в аспекті застосування технології едьютейнменту, яка є ефективним інструментом сучасного вчителя на уроках української мови та літератури. Технологія едьютейнменту дозволяє викликати у здобувачів освіти інтерес та захоплення під час опанування навчального матеріалу. У статті проаналізовано підходи сучасних зарубіжних і українських науковців до технології едьютейнменту, висвітлено потенціал музичного мистецтва для вивчення української мови та літератури, запропоновано комплекс вправ з української мови та літератури з використанням технології едьютейнменту. Наукова новизна дослідження полягає у теоретичному обґрунтуванні ефективності використання технології едьютейнменту та творів музичного мистецтва на уроках української мови та літератури у середній школі. Практичне значення дослідження полягає у розробці комплексу вправ з української мови та літератури для середніх класів згідно з вимогами сучасної освіти.

Annotation: Sport plays a key role in the lives of military personnel, constituting a key element that ensures their combat readiness and overall health. This article examines the importance of physical fitness in the army environment, shedding light on its multifaceted impact on combat readiness, resilience, and psychological well-being. Through an analysis of current research and scholarly debate, it examines the complex landscape of army physical fitness, revealing existing challenges and solutions. By exploring the relationship between physical fitness and operational effectiveness, this study aims to foster dialogue and action to optimize military training paradigms to meet the needs of modern conflict. In doing so, it contributes to the ongoing search for ways to improve the effectiveness, adaptability, and durability of military personnel in different operational contexts.

Annotation: (Українська) Досліджено теоретичні питання формування організаційної культури та роль lean методології в її розвитку.

Annotation: This article is devoted to the analysis of legal protection of trademarks in Ukraine: features, problems and prospects for improvement national legislation in the conditions of European integration. The importance of the existence of a trademark and the improvement of its legal protection is emphasized, because bringing the legislation of Ukraine to international standards is one of the conditions for the possibility of acquiring membership in the EU. It was determined that the formation of European standards for the protection and protection of trademarks in the European Union was determined by the processes of globalization and integration. The article draws attention to the need to further prepare Ukraine for membership in the European Union by completing a comprehensive transformation of all spheres. One of these areas is the sphere of intellectual property, in particular, but not exclusively, in relation to issues of legal protection and protection of trademarks. The article also focuses on the issue of the Association Agreement between Ukraine and the EU. The possibility of further cooperation between Ukraine and the EU and the possibility of Ukraine joining the EU and expanding foreign economic and foreign political ties are analyzed. Integration into the European Union is a chance for Ukraine to finally transform into a stable state with undeniable prospects for the future. The Association Agreement between Ukraine and the EU also became a vivid demonstration of a qualitatively new format of relations between Ukraine and the EU based on the principles of "political association and economic integration". Based on the conducted research, the author has determined the main features, problems, directions, the development of which will allow to increase the level of legal protection of trademarks in Ukraine in the conditions of European integration. It has been established that the further improvement of the legislative climate in the field of intellectual property in Ukraine is a necessary condition for its European integration.

Annotation: (Українська) Мета статті полягає в обґрунтуванні сучасних напрямків стратегічного обліку витрат за раціоналізації транспорту соціального призначення в умовах глобалізації ринку перевезень пасажирів в метрополітенах та загострення конкуренції на ринку залізничного рухомого складу. Для успішного подолання конкуренції та досягнення значних стратегічних результатів запропоновано скористатися стратегією лідерства на основі витрат при виготовлені головних та проміжних вагонів метро кращих за якістю, ніж продукція конкурентів. Модель аналітичного дослідження виробничої діяльності вагонобудівного заводу запропоновано здійснювати системно за використання комплексу блоків. Наведені показники обліково-аналітичного забезпечення в розрізі функціональних підсистем для ефективного управління витратами. Для організації бухгалтерського обліку виробничих витрат обрана номенклатура синтетичних та аналітичних рахунків й об’єктів калькуляції. Для задоволення зростаючих потреб споживачів в транспорті соціального призначення доцільно концентрувати діяльність підприємства на специфічному сегменті ринку міжрегіональних швидкісних поїздів, вагонів пасажирських та для метрополітену. Калькуляція витрат за життєвим циклом головних та проміжних вагону метро (life cycle costing) здійснюється з метою досягнення відповідного ефекту щодо їхньої раціоналізації.

Annotation: The article reviews the current state and development of types of trademarks in Ukraine, the European Union, and the United States. Trademarks and their classification in connection with the marks used are considered. The author of the article clarifies the conditions under which this or that designation can be registered as a trademark under the legislation of Ukraine, the European Union, and the United States.

Annotation: (Українська) У статті здійснено аналіз сучасних систем допомоги водію при гальмуванні в екстрених умовах та їхнього рівня вдосконалення. Розглянуто основні напрямки розвитку систем активної безпеки, спрямовані на підвищення безпеки дорожнього руху.

Annotation: Introduction. Corporate Social Responsibility (CSR) is important for several reasons: creating stable relationships, companies that take CSR measures create stable and long-term relationships with their stakeholders, including employees, customers, suppliers, and society as a whole. Preservation of reputation: CSR activities help corporations maintain and improve their reputation among consumers, investors and other stakeholders. Impact on social issues: CSR can have an impact on various social issues such as poverty, unemployment, climate change, etc. by funding projects and initiatives aimed at addressing them. Ensuring sustainable development: By incorporating social and environmental aspects into their operations, corporations contribute to the sustainable development of society. For several years now, a research perspective that can be characterized as a "relational view" has been gradually emerging in economic science. In economics, various research programs have contributed to this trend. Examples include institutional and organizational economics, as well as several variations of the resource-based view of the firm, which increasingly focus on relational elements such as relational contracts, relational governance, and relational exchange. These relational elements serve as fundamental aspects of understanding economic transactions and value creation in global and regional networks. Purpose. The purpose of the article is to study and analyze the role of Corporate Social Responsibility (CSR) from a relational viewpoint, focusing on the consideration of innovative approaches to this issue. The main goal is to identify and unlock the potential of CSR in strengthening the relationships between companies, consumers, the public and other stakeholders, which contributes to the sustainability and competitiveness of enterprises. The study also aims to identify the most effective innovative approaches to implementing CSR in business practice and determine their impact on the economic, social and environmental development of society. Materials and methods. The research is based on the works of domestic and foreign authors conducting their scientific and practical research on relational structures in institutional and organizational economics, resource-based view of a company or bank, organizational studies, behavioral economics and economic sociology. In the course of the study, the following scientific methods were used: theoretical generalization, formalization, analysis and synthesis (to create a corporate social responsibility program); logical generalization of results (formulation of conclusions). Discussion. Further research can open up new areas of activity in the field of CSR from a relational perspective, contributing to the further development of theoretical and applied aspects of these concepts, and the results of the study can contribute to the development of practices that promote social and environmental well-being, increasing the level of social responsibility in business.

Annotation: The main systems of e-book visualization assigned for maximal simplification of their secured edition on electronic resources.

Annotation: Introduction. The article focuses on the segmentation of the global FinTech market and global trends in this market. It provides an understanding of the areas where large-scale investments are made through venture capital, mergers and acquisitions, and private placement of shares. It also provides a clearer picture of the financial future of FinTech. Purpose. The article explores the new technologies that are changing the way banks, financial institutions and other companies operate in a global context. It examines the important trends, leadership strategies and challenges faced by companies seeking to remain competitive in this rapidly changing environment. The main objective of the article is to highlight how fintech innovation is defining leaders and shaping the future of the international financial market. The article highlights the importance of strategic leadership for fintech companies, as well as the impact of innovative solutions on financial stability and the development of international financial systems. Discussion. Defining strategic leadership in FinTech will provide an understanding of the key principles of success and the direction of their development. Forecasting the future development of the FinTech industry and its impact on the international financial market, as well as considering the challenges and opportunities and the impact of regulation on their further development and the response of companies to them.