Rubric: Социальные коммуникации

Висвітлення проблем внутрішньо переміщених осіб у ЗМІ України

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. Висвітлення проблем внутрішньо переміщених осіб у ЗМІ України//Science online: International Scientific e-zine - 2019. - №1. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2019/1/visvitlennya-problem-vnutrishno-peremishhenih-osib-u-zmi-ukrayini/

Annotation: (Українська) У статті аналізуються результати дослідження висвітлення проблем внутрішньо переміщених осіб у засобах масової інформації. Так, було проаналізовано соціальну складову журналістики у контексті цієї тематики, вказано на основні аспекти дослідження в Україні подання проблем ВПО у медіа та проаналізовано специфіку публікацій про переселенців в найрейтинговіших українських Інтернет-ЗМІ «Сегодня» та «ТСН».

Heading as important instrument of drawing attention to news in the online-media

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. Heading as important instrument of drawing attention to news in the online-media//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2018/12/zagolovok-kak-vazhnyj-instrument-privlecheniya-vnimaniya-k-novosti-v-onlajn-smi/

Annotation: The importance of such a component of the text as heading is revealed. It’s function and types of presentation are analyzed. The role of mass media in public perception of information is outlined. The typology of heading in publications is characterized. The article examines examples of striking headings in such online-media as “Correspondent”, “Ukrainska pravda” and “Tsenzor” which have been created by representatives of the media for increasing the number of views.

The influence of new information technologies on the transformation of journalistic genres

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. The influence of new information technologies on the transformation of journalistic genres//Science online: International Scientific e-zine - 2018. - №11. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2018/11/vliyanie-novyh-informatsionnyh-tehnologij-na-transformatsiyu-zhurnalistskih-zhanrov/

Annotation: The development of technology has affected all spheres of human activity. Journalism was also influenced by the latest information technologies, and this is particularly clearly traced in the genre system of journalistic texts. Most journalistic genres have changed or have arisen due to technical progress. In this work, we consider the main classifications of journalistic genres, compare them with modern media production, and analyze the clearly expressed transformation of journalistic texts.

Integrated marketing communications in women’s clothing promotion

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and . Integrated marketing communications in women’s clothing promotion//Science online: International Scientific e-zine - 2018. - №5. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2018/5/integrirovannye-marketingovye-kommunikatsii-v-prodvizhenii-zhenskoj-odezhdy/

Annotation: Аt the local market, when developing a marketing strategy for promoting mass consumer goods, preference is given to classical means of promotion (ATL-communications) that provide a guaranteed but stable result. With the use of integrated marketing communications (hereinafter – IMC), the efficiency of communication is much higher due to the synergy of the tools used, which is proved by the experience of the foreign market, but not adapted to the Ukrainian one. This paper substantiates the feasibility and benefits of using integrated marketing communications in comparison with classical channels, examines the scientific basis and proposes a strategy for the application of IMC for mass consumption goods.

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