Heading as important instrument of drawing attention to news in the online-media
Bibliographic description of the article for the citation:
Анна Калиниченко. Heading as important instrument of drawing attention to news in the online-media//Science online: International Scientific e-zine - 2018. - №12. - https://nauka-online.com/en/publications/sotsialnye-kommunikatsii/2018/12/zagolovok-kak-vazhnyj-instrument-privlecheniya-vnimaniya-k-novosti-v-onlajn-smi/
Annotation: The importance of such a component of the text as heading is revealed. It’s function and types of presentation are analyzed. The role of mass media in public perception of information is outlined. The typology of heading in publications is characterized. The article examines examples of striking headings in such online-media as “Correspondent”, “Ukrainska pravda” and “Tsenzor” which have been created by representatives of the media for increasing the number of views.