Анотація: (English) A comprehensive analysis is conducted of how local cultural traditions, dominant aesthetic paradigms, and socio-normative prescriptions shape the development of wedding dress design concepts and influence the formulation of marketing strategies for their introduction to the global arena. The relevance of this study is determined by the irreversible growth in the diversity of consumer preferences and the drive of brands to enter international markets. The objective of the article is to detail and systematize the strategies and mechanisms through which cultural factors affect the processes of constructing and commercializing bridal attire, as well as to identify effective strategies for their cultural adaptation. Attention is focused on the principal semiotic and aesthetic components of design—silhouette, color palette, textile material characteristics, and decorative techniques—and on how these elements acquire symbolic significance within various sociocultural systems. In parallel, a review of marketing approaches is presented, encompassing the transformation of advertising narratives, the selection of optimal communication channels, and the establishment of pricing policies that account for the regional cultural specificities of target audiences. The practical and theoretical significance of the findings lies in the provision of valuable recommendations for specialists in intercultural marketing and fashion design, as well as for enterprises in the bridal industry aiming to secure sustainable development in a globalized market. In conclusion, it is emphasized that understanding and respectfully incorporating local cultural particularities become decisive factors in the competitiveness and long-term success of brands engaged in the creation and sale of wedding dresses.

Анотація: (English) This article examines the impact of different diet types, plant‐based and Western, on the composition and functional state of the gut microbiota, its metabolites, and related immunometabolic processes. The relevance of this study is rooted in the key role of the microbiota as an “auxiliary organ” that synthesizes vitamins, regulates energy metabolism, and shapes immune tolerance through the production of short‐chain fatty acids (SCFAs), which account for a substantial portion of interindividual differences attributable specifically to diet. This work aims to systematically describe and quantitatively assess changes in taxonomy, metabolomes, and markers of barrier function and inflammation when switching to plant‐based versus Western dietary patterns, drawing on the latest metagenomic cohorts, intervention studies, and multi‐omic analyses. Methodologically, the study combines metagenomics (shotgun sequencing, 16S rRNA), gas chromatography-mass spectrometry of SCFAs, measurement of permeability and inflammation markers (CRP, IL‐6, TNF-α, zonulin, LBP), and multivariate statistical models. The novelty of this work lies in the integration of large‐scale population data with controlled intervention results, which not only confirmed a consistent increase in butyrate‐producing genera and SCFA levels on plant‐based diets but also traced in detail the molecular mechanisms of their anti‐inflammatory action via GPR41/43 receptors and histone deacetylase inhibition, while juxtaposing these effects against dysbiosis, endotoxemia, and chronic inflammation observed with Western‐type diets. This article will be valuable to dietitians, microbiologists, clinical researchers, and preventive medicine specialists interested in evidence‐based microbiota modulation through rational nutrition.

Анотація: (English) Studying the cognitive factor in website personalization is an integral part of creating effective, user-oriented digital products. It helps to increase the convenience, satisfaction and commercial success of resources, which makes this aspect especially relevant in the face of growing competition and requirements for high-quality UX.

Анотація: (English) The U.S. trucking industry is a driving force and a linchpin of national freight transportation assuring economic connectivity and security. However, it faces intense challenges such as driver shortages, infrastructure constraints, decarbonization pressures, technological disruption, and regulatory uncertainty. This paper reviews current barriers to innovation in the trucking sector and outlines prospective directions for research and practice. Emphasis is placed on automation, electrification, digitalization, workforce development, and sustainability. The purpose of this article, based on recent reports, industry white papers, and academic research, is to provide a comprehensive overview for stakeholders and researchers interested in the development of trucking in the United States.

Анотація: Дана наукова стаття пропонує комплексний аналіз міжнародно-правових актів у сфері безпеки дорожнього руху, їх систематизацію та специфіку застосування в сучасному контексті. Дослідження простежує еволюцію міжнародно-правового регулювання, оцінює дієвість чинних механізмів та визначає перспективні напрями розвитку з огляду на глобальні виклики транспортної безпеки. Детально розглянуто фундаментальні міжнародні документи, що регламентують транскордонний рух транспортних засобів, зокрема Віденську конвенцію про дорожній рух 1968 року, Женевську конвенцію про дорожній рух 1949 року та суміжні нормативні акти. Критичному аналізу піддано механізми імплементації міжнародно-правових норм у національні законодавства та проблеми гармонізації різних правових систем. У статті запропоновано інноваційний теоретико-методологічний підхід до класифікації міжнародно-правових актів у досліджуваній сфері з розробкою оригінальної типології за критеріями юридичної сили, сфери застосування та функціонального призначення. На підставі системного аналізу міжнародної практики ідентифіковано ключові тенденції розвитку правового регулювання безпеки дорожнього руху в умовах глобалізації, цифрової трансформації транспортних систем та інтеграції автономних транспортних засобів. Наукова цінність дослідження полягає у всебічному підході до вивчення міжнародно-правових механізмів забезпечення дорожньої безпеки та формулюванні конкретних пропозицій щодо оптимізації процесів імплементації міжнародних стандартів у законодавство України.

Анотація: (English) The article explores the development of social entrepreneurship within the fitness industry, highlighting its significance in promoting public health and encouraging an active lifestyle. Attention is given to innovative business models that integrate commercial objectives with social goals, such as supporting vulnerable groups, facilitating rehabilitation, and preventing disease. Successful instances of social fitness initiatives are analyzed, along with the challenges and prospects for their long-term sustainability. The article encourages a deeper understanding of the importance of social entrepreneurship as a significant instrument for social impact in the realm of health and wellness.

Анотація: (English) Energy modernization of objects with historical and cultural value represents one of the most complex and multifaceted challenges in the fields of construction and restoration research. It lies at the intersection of two of modern society’s priority directions — preserving the authenticity of monuments and achieving ambitious goals for reducing carbon footprint and enhancing buildings’ energy efficiency. Within the framework of this study, the aim is to identify existing challenges and pathways for integrating energy-efficient solutions in the modernization of historical buildings. The methodological foundation was a comprehensive systems analysis of specialized publications addressing methods for evaluating and implementing energy-saving technologies in historical buildings, as well as a synthesis of contemporary approaches in non-destructive testing, the application of digital building information models (HBIM), and life-cycle cost assessment (LCCA). The findings obtained and the described decision-making framework are of interest to design engineers, restoration architects, heritage protection authorities, and government institutions involved in the preparation and implementation of historical renovation programs. They make it possible to devise a balanced approach whereby sustainable development requirements harmoniously coincide with the objectives of cultural heritage conservation.

Анотація: (English) This paper analyzes the phenomenon of clean beauty and its impact on the consumer behavior of women over 35 years of age. The relevance of the study is justified by the rapid growth of the clean cosmetics segment in the market and the shift of mature consumers’ value orientations toward conscious consumption and holistic healthcare. The aim of the research is to identify and analyze the main catalysts shaping the purchasing patterns of women aged 35+, and to substantiate a synergistic model that combines external cosmetic practices with internal nutraceutical interventions. The methodology includes a systematic analysis of specialized scientific publications on consumer behavior, dermatocosmetology, and functional nutrition science, as well as the processing of empirical data obtained in the course of practical nutritional work. The results indicate that for the target group clean beauty is not merely a marketing category but responds to the demand for safety, proven efficacy, and a harmonious unity of external appearance and health status. A conceptual model is described, demonstrating that maximum fulfillment of the audience’s needs is achieved by integrating clean cosmetics with personalized nutraceutical programs aimed at correcting metabolic and hormonal imbalances. The scientific novelty of the study lies in the conceptualization of the clean beauty trend as an entry point into a comprehensive health management system for women of mature age. The practical significance of the results lies in their applicability for cosmetic brand marketers, preventive medicine specialists, nutritionists, and cosmetologists.

Анотація: (English) A web developer's corporate identity is a multi-level strategic asset that integrates visual, functional and emotional components. It strengthens market position, increases trust, facilitates targeted communication and forms a long-term reputation in the rapidly changing digital world.

Анотація: (English) The study presents a comprehensive analysis of factors determining the seasonal fluctuations in demand for services of fishing tourist centers. The relevance of the work is defined by the growing role of domestic tourism and the necessity of strengthening the economic sustainability of enterprises in the recreational fishing sector, which face uneven workload throughout the calendar year. The objective of the study is to conduct a comprehensive analysis of factors defining seasonal attendance fluctuations at fishing tourist centers and to identify key determinants of demand in different periods of the year. The methodological framework includes a systematic review of specialized scientific publications, statistical analysis of consumer behavior data and content analysis of applied marketing strategies. According to the results, biological cycles (spawning events, migration processes) and climatic conditions are the primary drivers of peak attendance seasons. At the same time, the growing importance of service diversification and digital marketing contributes to attracting tourists in the off-season. As a result, an integrated model for managing seasonal demand is described, based on a combination of operational, pricing and communication tools. The obtained conclusions have practical significance for managers of fishing tourist centers, tourism development specialists and regional authorities responsible for planning and developing tourist infrastructure.