Анотація: (English) Nuances and aspects of marketing products created based on and in the development of digital technologies in their interaction with TRIZ.

Анотація: У статті досліджуються ключові аспекти реалізації Європейської Зеленої Угоди (ЄЗУ) у контексті промислової трансформації та досягнення кліматичної нейтральності до 2040 року. Основна увага приділена поєднанню сталого розвитку з економічним зростанням, зокрема через декарбонізацію, циркулярну економіку та інноваційні технології. У статті аналізуються механізми підтримки промисловості, включаючи фінансування, регуляторні умови та міжнародне партнерство, з акцентом на ключові сектори, такі як відновлювана енергетика, електромобілість та воднева енергетика. Окремо розглядаються виклики для малих і середніх підприємств, а також роль державної політики у забезпеченні справедливого переходу. Важливе місце відведено інноваційним рішенням, зокрема технологіям вловлювання та використання вуглецю (CCUS), модернізації енергетичної інфраструктури та розвитку стійких ланцюгів поставок. Автори підкреслюють необхідність посилення глобальної кліматичної дипломатії ЄС та інтеграції соціальних аспектів у політику декарбонізації. Дослідження базується на офіційних документах ЄС, аналітичних звітах міжнародних організацій та наукових працях, що стосуються сталого промислового розвитку. Стаття пропонує комплексний погляд на стратегії досягнення кліматичних цілей ЄС, що поєднують екологічну відповідальність, економічну конкурентоспроможність і соціальну інклюзію.

Анотація: (English) In a modern society, implementing and organizing various options for the comprehensive, multifaceted development of an innovative economy, especially in areas related to smart production and technology, stress loads of all kinds that arise in the most active organizers of project development processes and generators of new technical and commercial ideas aimed at optimizing and accelerating development processes require an adequate response and unobtrusive, but extremely reliable and natural technologies and special equipment for rehabilitation; The publication shows models of system control and regulatory complex model subsystems using contactless resonant sensors as dynamic links between a mobile controlled object and mobile communication facilities, operating on the principles of electromagnetic resonance spectroscopy and having different design versions.

Анотація: (English) Amid accelerating global digitalization of business processes, the integration of ERP systems into supply chain management has become a key factor in determining the competitiveness of modern enterprises. The aim of this article is to provide a multifaceted analysis of the transformational impact of enterprise resource planning (ERP) platforms on logistics operations, with a focus on identifying and describing mechanisms that enhance the efficiency of material flows. Ongoing academic debates reveal significant contradictions regarding the optimal level of ERP system customization, the role of the human factor in implementation, and the potential for integration with Industry 4.0 technologies. Based on a structured review of relevant publications, it is observed that the comprehensive integration of ERP platforms into supply chain architecture leads not only to quantitative improvements in operational performance—such as inventory reduction and enhanced forecasting accuracy—but also to a qualitative transformation of managerial paradigms. In this context, the author outlines a perspective on the development of workforce competencies within the digital ecosystem. The content presented in this article is valuable for logistics managers, system integrators, and the academic community engaged in research on the digital transformation of business processes.

Анотація: (English) Development of Complex Technical Systems Using Computer-Aided Design Programs with Elements of Artificial Intelligence.

Анотація: (English) The quality of drinking water practically determines the quality of life. In all methods of water quality control, it is accepted that the conductivity of water is a clear indicator of its purity. Almost all existing technologies, devices and equipment for water quality control have a very narrow range of technical capabilities and do not cover all the parameters that must be constantly monitored in order to prevent water from reaching the user that, due to the above reasons, is contaminated to such an extent that it poses a danger to human life and health. Milk is one of the most important products in a complete diet, and since a significant percentage of its composition is also water, it requires equivalent mobile, reliable and accurate control technology, adapted both to the increased quality requirements of milk and to new visions of regulatory requirements for quality. Based on this far from complete set of information, one can make a reasonable conclusion about the need for constant monitoring of the quality of milk and water before use, especially in relaxation processes;

Анотація: (English) Even the most daring and seemingly brilliant commercial and technological idea requires deep professional verification before becoming the subject of an innovative project. Therefore, at the stages of primary decision-making, a clear and feasible methodology for deep and multidisciplinary search in available arrays of information is required. As a rule, the search methodology and, most importantly, the methods for evaluating search results require much deeper knowledge in specific areas of science and technology, and at the most modern level. Those partners in future projects who, before this project, had experience and practice in real invention, of course, can use the accumulated experience of patent search, but such experience very quickly becomes obsolete and each new direction in the development of technology immediately requires an adequate response in assessing everything new, possibly contained in the declared idea of a new product. In order to clearly formulate and set the task for the project working group, it is necessary, taking into account the dynamics of development of the technology sector to which the new project relates, to develop a survey analytical matrix document in which the main search operations are aimed at analytical verification of the reality of distinctive features and positive effects precisely at the junction of classical exact disciplines It is known from the experience of heuristic storms that the most successful and feasible ideas arise at the intersection of known disciplines and are characterized by multidimensional intellectual diffusion into the layers of classical science and technology.

Анотація: (English) This article explores the evolution of the baking technology of the Ukrainian korovai, tracing its transformation from an archaic craft practice to a contemporary form of culinary and cultural expression. The korovai is examined as an element of intangible cultural heritage, preserving ritual functions, symbolic meanings, and artistic value. Its traditional preparation includes sacralized stages of kneading, fermentation, decoration, and baking—each of which has undergone adaptation in the context of urbanization and technological advancement. The aim of this study is to analyze which elements of the korovai-making process have been preserved and which have been transformed through the integration of new ingredients, forms, and tools. The research is based on comparative historical analysis, ethnographic observation, and content analysis of five verified Ukrainian sources. Particular attention is given to the role of flour quality, the freshness and origin of eggs, the type of leavening agent, the temperature regime, and the nature of the oven—from traditional clay ovens to modern electric ones. The study highlights how fermentation critically influences the bread’s texture and aroma, anchoring the cultural identity of its flavor. The findings suggest a high degree of resilience within the tradition, allowing for the preservation of ritual semantics even when modern technological solutions are applied. The korovai continues to fulfill not only a sacred and aesthetic purpose but also a unifying socio-cultural role, especially in the context of intergenerational continuity. This article is intended for ethnographers, cultural scholars, researchers of gastronomic heritage, artisans and educators in traditional crafts, as well as professionals in cultural policy and intangible heritage preservation.

Анотація: (English) Modularity, unification and multifunctional interchangeability in innovative technical solutions can be presented as a key analytical interpretation of the issue of creating smart technologies for cleaning and regenerating wastewater, especially in developed leather production; Technical creativity and its highest manifestation - inventive activity aimed at creating original self-sufficient technical solutions - which have become the basis for effective inventions in demand by society - requires enormous labor and creative impulse, time expenditures that are incommensurate with the time expenditures on only the technical or technological components of any project and, moreover, an innovative project. At the same time, inventive activity in modern conditions is inseparable from the processes of unification and, to some extent, standardization of components of technical solutions, which, on the one hand, seems to contribute to an increase in the level of obviousness, but on the other hand, ensures the reality of using standard component solutions for innovative compositions in a new quality with non-obvious technical characteristics. In addition, in the conditions of globalization of the modern market, when the final stage of real use of an invention can only be a product for which there is a stable demand within the framework of specific conditions that have developed in the consumer sectors of countries and regions of the world with different technological cultures, the need for cooperation with specialists in the comprehensive commercialization of innovations becomes a reality for practical inventors. As the practice of the last decade shows, the most commercially successful technical solutions are those that are not oriented towards the existing and well-understood consumer demand, but rather those that generate new, unusual, previously unknown demand.

Анотація: У статті досліджено методологічні підходи до оцінки ефективності цифрових маркетингових інструментів. Проаналізовано існуючі моделі оцінювання (у т.ч. адаптацію Balanced Scorecard, моделі атрибуції конверсій тощо) та класифіковано основні методи вимірювання результативності цифрового маркетингу (веб-аналітика, A/B тестування, маркетинг-мікс моделювання, опитування споживачів тощо). Зроблено висновок про необхідність комплексного підходу, який поєднує різні моделі, методи та показники для всебічного вимірювання впливу цифрових маркетингових активностей на бізнес-результати. Перспективами подальших досліджень є розробка інтегрованих систем оцінки з використанням великих даних та штучного інтелекту, а також адаптація методик оцінювання до нових цифрових платформ і інструментів.