Journal content No5 (may) 2024 y.

Annotation: Introduction. The article focuses on the segmentation of the global FinTech market and global trends in this market. It provides an understanding of the areas where large-scale investments are made through venture capital, mergers and acquisitions, and private placement of shares. It also provides a clearer picture of the financial future of FinTech. Purpose. The article explores the new technologies that are changing the way banks, financial institutions and other companies operate in a global context. It examines the important trends, leadership strategies and challenges faced by companies seeking to remain competitive in this rapidly changing environment. The main objective of the article is to highlight how fintech innovation is defining leaders and shaping the future of the international financial market. The article highlights the importance of strategic leadership for fintech companies, as well as the impact of innovative solutions on financial stability and the development of international financial systems. Discussion. Defining strategic leadership in FinTech will provide an understanding of the key principles of success and the direction of their development. Forecasting the future development of the FinTech industry and its impact on the international financial market, as well as considering the challenges and opportunities and the impact of regulation on their further development and the response of companies to them.