Рубрики: Економіка

Анотація: (English) The incorporation of sustainable development concepts into residential projects presents one of the most difficult and significant problems in modern-day construction. The notion that there is an inherent trade-off between sustainability investments and minimizing costs obscures the fact that sustainable development and affordability have complementary relationships during the entire life cycle of buildings. In this article we discuss four areas of the relationship between sustainability and affordability: 1) reconciling sustainability and affordability as two competing objectives; 2) the application of energy efficiency and lifecycle cost methods to produce long term affordability; 3) the production of large-scale housing using sustainable materials and locally sourced raw materials; and 4) how sustainable affordable housing can contribute to achieving the UN's Sustainable Development Goals (SDGs). Through the results of a systematic review of relevant academic literature, the authors position the integrated engineering and management methodology of Chirkin as the operational model for reconciling sustainability and affordability at the project level. Each of the four pillars of the Chirkin methodology - engineering-management integration, turnkey standardization, lean operational logic, and scalable modularity - addresses each of the tensions related to sustainability-affordability discussed within the literature to provide a structural method to produce houses that are both cost effective, energy efficient and aligned with SDGs. Directions for policy implications and potential avenues for future research based on the findings from the study will be presented.

Анотація: (English) With modern marketing structures more complex and data-rich than ever before, organizations are under growing pressure to optimize performance without adding the cost associated with doing so. Although there are many approaches that suggest that budget expansion is a primary driver of growth, emerging evidence is pointing out that inefficiencies within marketing systems mean that the return on marketing investment (ROMI) is often constrained. The Efficiency-Driven Marketing Optimization Model (EDMOM) as an analytical frame which the author developed serves to improve the performance of marketing with process and allocation optimization. Based on literature within the fields of marketing analytics, customer journey theory and omnichannel strategy, this study defines marketing inefficiency in terms of misallocation of resources as a product of misguided funnel dynamics. The model incorporates financial metrics such as CPL and CAC with funnel-based analytics to uncover structural inefficiencies and resource misallocation. Data to date suggests there exists a significant efficiency gap at transition stages in the funnel and fragmented omnichannel environments, thereby resulting in inflated acquisition costs despite stable lead generation performance. The study also adds to the literature by discussing a system-level strategy to marketing optimization, with higher ROMI generation by optimizing funnel efficiency and budget allocation at the same time while remaining in equilibrium with total marketing expenditure.

Анотація: (English) Every year, more than 300 million people visit U.S. national parks. Managing such large numbers of visitors without harming the environment requires specific solutions, and over the past century, these solutions have been compiled into a body of documented best practices. This article examines which approaches have proven effective, where unexpected consequences have arisen and what practical lessons can be learned from this experience by managers of protected areas. The role of travel agencies is also considered: data from three independent Ukrainian agencies showed a reduction in the number of incidents during trips of between 47% and 58% following the introduction of mandatory pre-departure briefings for clients. The article concludes that a combination of regulatory, educational and technological measures, aligned with continuous monitoring of the actual state of ecosystems, is key. The pre-departure preparation methodology developed by the author, formalized as the CXC-360 Visitor Preparation Framework, represents a scalable model applicable beyond the Ukrainian context.

Анотація: (English) This publication is dedicated to the quantitative evaluation and mathematical substantiation of the economic efficacy of the proprietary VFRP (Visual Finish-Result Planning) technology within the context of retail chain deployment. The study is grounded in a comprehensive analysis of a professional project portfolio spanning from 2007 to 2022, encompassing 108 completed fit-out projects (n = 108). The methodology demonstrates no statistically significant schedule deviation within the observed sample, while ensuring high operational stability during the simultaneous management of up to 17-20 assets. The author proposes an innovative management system predicated on backward scheduling mechanisms and the visualization of the target state as a “Single source of truth”. The study presents a mathematical model for the minimization of economic attrition, encompassing the formalization of empty rent expenditures, opportunity costs and rework expenses. Particular emphasis is placed on the variable frequency response mechanism, which ensures the exponential decay of temporal errors through non-linear control reinforcement at critical interaction nodes. Empirical verification across international chains confirms that the VFRP technology guarantees zero schedule variance in 95% of implementation cases. The research findings position VFRP as a fundamental investment risk hedging mechanism that ensures the stabilization of operational profit from the inaugural day of the lease.