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Ефективність корпоративних медіа в системі соціальних комунікацій
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Bibliographic description of the article for the citation:

. Ефективність корпоративних медіа в системі соціальних комунікацій//Science online: International Scientific e-zine - 2021. - №11. - https://nauka-online.com/en/publications/social-communications/2021/11/17-6/

Annotation: The article is devoted to the evaluation of the effectiveness of corporate media, which is an important element of the organization of corporate publications. It helps to manage the development of corporate media, provides an opportunity to timely adjust, make changes in its work. According to corporate media researchers, the most suitable for measuring the effectiveness of the impact of in-house publications are sociological methods, including questionnaires, focus group interviews, etc. The method of rapid assessment of the effectiveness of the use of the media potential of the corporate publication allows you to save time, money for research, and to assess the strength of their own specialists from the company's staff.

Keywords: audience content corporate media corporate media image feedback analysis peer review performance appraisal PR tool PR-інструмент reader surveys surveys target audience coverage аналіз відгуків анкетування читачів аудиторія експертна оцінка імідж корпоративного медіа контент корпоративні медіа опитування охоплення цільової аудиторії оцінка ефективності
Categories: Social communications
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Use of internet marketing for account monetation in social networks
Author:

Bibliographic description of the article for the citation:

. Use of internet marketing for account monetation in social networks//Science online: International Scientific e-zine - 2019. - №12. - https://nauka-online.com/en/publications/economy/2019/12/vikoristannya-internet-marketingu-dlya-monetizatsiyi-akkaunta-v-sotsialnih-merezhah/

Annotation: The article defines and analyzes the methodology of creating a marketing strategy for business creation in social networks. Common scientific methods used: analysis and synthesis; analogy and modeling; abstraction and concretization. As a result of the research, the principles of blog creation, ways of its distribution and monetization were established. The author proposed new criteria for systematization and improvement of accounting and management of business in social networks. The conducted research and analysis helped to properly evaluate and understand the essence of the basic principles and the system of conducting and promoting a business blog.

Keywords: account advertising audience brand content hashtag monetization аккаунт аудиторія бренд контент монетизація реклама репост хештег
Categories: Economy
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