Science Online » Marketing research of the Ukrainian market of juice products

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Marketing research of the Ukrainian market of juice products

Author: Алла Дергоусова

Annotation: The article describes the stages of marketing research to analyze the preferences of brands in the Ukrainian juice market. The procedure of marketing researches of consumer preferences is offered and marketing information for development of strategy of positioning is systematized.

Keywords: consumer preferences market marketing research positioning strategy маркетингові дослідження маркетинговые исследования позиционирование позиціонування потребительские предпочтения ринок рынок споживчі переваги стратегія

Categories: Economy

Bibliographic description of the article for the citation:

Алла Дергоусова. Marketing research of the Ukrainian market of juice products//Science online: International Scientific e-zine - 2019. - №10. - https://nauka-online.com/en/publications/economy/2019/10/marketingovye-issledovaniya-ukrainskogo-rynka-sokovoj-produktsii/

The article was published in: Science online No10 октябрь 2019

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