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Personal cabinetMarketing research of the Ukrainian market of juice products
Author:
Алла Дергоусова
Bibliographic description of the article for the citation:
Алла Дергоусова. Marketing research of the Ukrainian market of juice products//Science online: International Scientific e-zine - 2019. - №10. - https://nauka-online.com/en/publications/economy/2019/10/marketingovye-issledovaniya-ukrainskogo-rynka-sokovoj-produktsii/
Annotation: The article describes the stages of marketing research to analyze the preferences of brands in the Ukrainian juice market. The procedure of marketing researches of consumer preferences is offered and marketing information for development of strategy of positioning is systematized.
Keywords:
consumer preferences
market
marketing research
positioning
strategy
маркетингові дослідження
маркетинговые исследования
позиционирование
позиціонування
потребительские предпочтения
ринок
рынок
споживчі переваги
стратегія
Categories:
Economy