Аннотация: (Українська) Стаття присвячена розгляду перспективним напрямам розвитку сервісної діяльності для підприємств готельного та ресторанного бізнесу. В статті розглянуто теоретичні засади сервісної діяльності індустрії гостинності, а також проаналізовано та систематизовано перспективні напрямки розвитку сервісу, враховуючи актуальні світові тренди. Також, окремо розглянуто шляхи удосконалення сервісу для вітчизняних підприємств, враховуючи внутрішню ситуацію в країні, а також потреби місцевих споживачів. Дана стаття розглядає комплексний підхід впливу різних факторів на сервісну діяльність готельно-ресторанних підприємств, зокрема враховуючи чинники зовнішнього середовища. В статті наведений прямий взаємозв’язок між діяльністю підприємством в процесі створення продукту гостинності та лояльністю споживачів.

Аннотация: (English) Every year, more than 300 million people visit U.S. national parks. Managing such large numbers of visitors without harming the environment requires specific solutions, and over the past century, these solutions have been compiled into a body of documented best practices. This article examines which approaches have proven effective, where unexpected consequences have arisen and what practical lessons can be learned from this experience by managers of protected areas. The role of travel agencies is also considered: data from three independent Ukrainian agencies showed a reduction in the number of incidents during trips of between 47% and 58% following the introduction of mandatory pre-departure briefings for clients. The article concludes that a combination of regulatory, educational and technological measures, aligned with continuous monitoring of the actual state of ecosystems, is key. The pre-departure preparation methodology developed by the author, formalized as the CXC-360 Visitor Preparation Framework, represents a scalable model applicable beyond the Ukrainian context.

Аннотация: (English) The article investigates the comprehensive transformation of the operational environment of the independent US automotive aftermarket. The subject matter is examined in the context of the transition from traditional highly specialized transponders to programmable ecosystems of universal smart keys and multi-protocol superchips. Special attention is given to microeconomic shifts, problems of cryptographic fragmentation and cognitive adaptation of human capital to the new digital reality. The work is directed at identifying pathways for the optimization of logistical resources, the minimization of technological risks and the institutional legalization of processes through federal cybersecurity standards. The research architecture is based on a pragmatic approach applying a convergent mixed-methods design. The quantitative stage includes financial modeling and operational time studies based on 120 American service centers. The qualitative stage relies on unstructured expert consultations with 45 certified vehicle security professionals and thematic synthesis of their cognitive load. The use of multi-protocol superchips creates a “sandbox environment” that fosters a heuristic approach to programming. The extensive model of physical inventory accumulation is increasingly supplemented or superseded by digital flexibility, which reduces the warehouse nomenclature by approximately 84.3%. The key achievement of innovation management is the improvement of cognitive ergonomics: the decoupling of cryptographic code from the hardware carrier and the possibility of multiple rewriting of superchips institutionalize the “right to error”. This substantially reduces cognitive overload and the professional stress level of engineers by approximately 62%. The successful assimilation of technologies is possible only under strict legal compliance (NASTF, SDRM), which transfers specialists into the status of authorized data analysts, challenging traditional dealer service models.

Аннотация: (English) The article is devoted to the study of the semiotics of pun humor among the generation of 2000s (Gen Z) and the peculiarities of communication culture. The aim of the article is to identify specific semiotic mechanisms underlying the humor of the generation of 2000s. The research methods include semiotic analysis, content analysis of digital communications, a systematic approach to the study of humorous practices, as well as a synthesis of scientific sources in the field of linguistics, psychology of humor and media studies. The results show that the humor of the 2000s generation is very different from the humor of older people. It is often built on absurdity, innuendo, memes and jokes that are understandable only to those who know the Internet context well. Digital content, especially memes, works not just as a picture or text. They simultaneously combine words, images, emotions and cultural references. That is why one meme can have several meanings. Wordplay and puns on the Internet have also changed. They are no longer always built according to the usual rules of language. Often a joke may seem strange or illogical, but this is precisely its funny effect. Such humor is clearly visible in memes, communication through emojis and the rapid exchange of jokes on social networks, when people pick up one joke and continue it in their own way. The practical significance of the study is determined by the possibility of a deeper understanding of a specific audience that actively communicates in the media space, which will positively affect the volume of customer engagement by marketing companies. By creating content that is understandable for the specified age group, trust and a favorable environment for further interaction are formed.

Аннотация: (English) The article is devoted to the search for algorithms that allow drivers and fleet operators to reduce road risks based on telematics data, behavioral analysis and risk scoring. The relevance of the topic is due to the fact that in the conditions of digitalization of the short-term car rental market, driving safety can no longer be ensured only by traditional control of violations or technical monitoring of the vehicle. Dynamic assessment of driver behavior is becoming more important, which allows identifying risk patterns directly during the trip. The purpose of the article is to substantiate the features of dynamic assessment of driving risk based on telematics data in short-term car rental fleets on the US market. The study used general scientific methods of analysis, generalization, comparison and systematization of scientific literature. The author's methodology for comprehensive risk assessment is also presented, which can be adapted to the conditions of the US market and integrated into modern telematics, insurance and fleet-management systems. The article also shows that approaches to assessing driving risk have different construction logics. Some models are focused on the driver's perception of danger, while others use sensory signals, a smartphone, GPS or OBD-II data to recognize driving style. This allowed us to show that it is advisable to assess the risk in rental fleets not as a single event, but as a sequence of driver behavioral reactions within a specific trip. It is this approach that creates the basis for earlier detection of unstable or aggressive driving behavior. The practical significance of the study is that the proposed methodology can be used by international fleets, short-term car rental companies, insurance companies that use usage-based insurance models, as well as state and municipal transport systems. Its strengths include the ability to prevent fleet accidents through early detection of risky behavior, reduce insurance and repair costs, create an AI-model of behavioral risk scoring of the driver, scale to various telematics and fleet-management platforms, and transform fleets into data-driven safety and risk management systems.

Аннотация: (English) This article argues that emotional literacy sits at the intersection of cognitive and affective development in bilingual children, a relationship that has grown harder to ignore as linguistic diversity becomes an everyday classroom reality and frameworks like the Whole Child approach push education toward more holistic goals. Neuroscience and cognitive linguistics both point in the same direction: bilingualism does more than expand vocabulary. It engages the executive functions of the prefrontal cortex; the mechanisms children rely on to recognize and regulate what they feel. Building on this, the article draws on emotional granularity and Theory of Mind as analytical tools, and reconsiders the "third space" as a context where hybrid identity can genuinely take root. Empirical data from the USA grounds the argument: where SEL interventions have been sustained, their relationship with the academic performance of bilingual students is statistically significant, with real implications for how inclusive learning environments are built. The author describes and verifies the efficacy of specific pedagogical modalities ranging from translanguaging pedagogy to body-oriented practices, emphasizing the role of the teacher and familial context in fostering the child`s “emotional immunity”. A case study involving 5 states is utilized and contemporary methods for cultivating emotional literacy in bilingual environments across 12 U.S. cities are examined. The article concludes with the substantiation that an additive approach to bilingualism transforms it from a factor of acculturative stress into a strategic cognitive resource.

Аннотация: (Українська) У роботі розглянуто інтеграцію підсистеми прогнозування попиту в розподілені інформаційні системи торговельних мереж. Запропоновано комбіновану архітектуру, що поєднує локальну обробку даних, федеративне узгодження параметрів і мікросервісну взаємодію. Визначено ключові компоненти та технології для забезпечення масштабованості, автономності локальних вузлів і зменшення передавання сирих даних.

Аннотация: (English) The article is devoted to the development of a technology for producing low-salt bread for children aged 3 to 10 years using beet kvass as a natural fermented starter. The aim of the work is to justify technological approaches to reducing the salt content in bread for preschool and primary school children and to create a recipe that meets the taste preferences of the children's audience and the requirements of children's nutrition. The work uses an analysis of scientific literature on sodium consumption norms for children, the peculiarities of children's taste perception, and technological methods of compensating for salt reduction, as well as practical experience in the development and production of bread at our own enterprise. The author's recipe for bread with a salt content of 1.0-1.2 g per 100 g of product, which is 40-50% lower than the standard level, is presented. The choice of beet kvass as a functional ingredient is justified, as it compensates for the reduction in saltiness through the formation of organic acids and aromatic compounds and gives the product a sweet and sour taste that is attractive to children. The technological challenges of working with reduced salt content are described: the effect on dough fermentation, gluten formation, porosity stability, and shelf life. Technological solutions to overcome these challenges are presented: the use of fermented sourdough, minimal yeast dosage, and the addition of honey to balance the taste. The nutritional value of the developed bread and its suitability for children's needs are analyzed. It is shown that the use of beet kvass increases the content of betaine, folic acid, and iron, which is important for children. The potential acceptability of the product for children is discussed based on scientific data on the sensory perception of low-salt bread by children. The practical value of the work lies in the creation of a technological card and recipe that can be used in children's nutrition establishments to reduce sodium consumption by children.

Аннотация: (Українська) У статті розглянуто підходи до побудови інформаційної системи управління товарами та приладами на складі. Проаналізовано недоліки ручного обліку та обґрунтовано необхідність автоматизації складських процесів. Описано основні функціональні модулі системи: облік надходжень і відпускань, управління залишками, інвентаризація та формування звітності. Розглянуто застосування технологій штрихкодування та RFID для ідентифікації товарів і приладів. Запропоновано структуру бази даних та визначено вимоги до програмного забезпечення. Наведено приклади практичного використання системи на підприємствах різних галузей.

Аннотация: (English) The progressive retirement of legacy cellular technologies represents one of the most intricate operational challenges faced by contemporary mobile network operators. While the migration toward LTE and fifth-generation infrastructures has been widely documented, the methodological foundations governing the controlled sunset of earlier radio access technologies remain comparatively underexplored. In particular, the decommissioning of UMTS networks introduces a complex interplay between spectrum refarming, traffic redistribution, service continuity, and operational risk. If performed without analytical guidance, the shutdown of legacy radio layers may provoke severe congestion phenomena, localized capacity collapse, and degradation of user-perceived service quality. This study proposes a structured analytical framework for strategic UMTS sunset implementation within national-scale mobile networks. The research develops a mathematical model that conceptualizes technology retirement not as an isolated operational procedure but as a multi-stage optimization problem embedded within the broader dynamics of traffic migration and spectrum reallocation. The model integrates probabilistic risk estimation, predictive traffic forecasting, and performance-oriented optimization in order to determine the most balanced trajectory of legacy infrastructure decommissioning. To validate the analytical model, a dedicated experimental software environment was implemented in Python, enabling simulation of progressive UMTS shutdown scenarios and comparative evaluation of alternative decision strategies. The system incorporates modules for dataset preprocessing, predictive traffic modeling, iterative sunset simulation, and analytical visualization of network behavior. An openly available dataset describing cellular network performance indicators was used to construct a synthetic yet statistically plausible representation of sector-level radio conditions. Simulation results demonstrate that risk-aware sunset strategies significantly reduce the probability of network overload events while preserving higher LTE throughput levels during the transition process. In contrast, load-driven or stochastic shutdown strategies exhibit increased susceptibility to blackout conditions under heavy traffic migration scenarios. The obtained findings indicate that integrating predictive modeling and probabilistic risk assessment into sunset planning procedures enables a more stable and resource-efficient transformation of cellular infrastructures. The proposed methodological framework contributes to the emerging body of research on technological transitions in mobile networks by providing a coherent analytical approach to legacy technology retirement. Beyond its theoretical implications, the model may serve as a practical decision-support instrument for mobile operators planning large-scale spectrum refarming and infrastructure modernization initiatives.