Анотація: (English) The article focuses on examining consumer psychology in the automotive transportation sector to identify the key factors influencing customer satisfaction and to develop integrative strategies for enhancing the quality of service provided by transportation companies. The work considers theoretical approaches in consumer psychology, the assessment of client needs and preferences, and practical methods for optimizing operational processes. By using an analysis of other research findings as the methodology, the study investigates the interrelationships among client characteristics, their emotional perception of service, and indicators of organizational efficiency. The results confirm that service personalization, professional development of personnel, the adoption of digital technologies, and efficient feedback management represent the main avenues for improving customer satisfaction. The study fills an existing research gap by integrating psychological and operational aspects of delivering transportation services. The information presented in the article will be of interest to other researchers specializing in consumer psychology and modeling consumer behavior in the context of transportation services, as well as to marketing professionals seeking to incorporate empirical data into developing strategies that enhance customer satisfaction. Furthermore, the material will be valuable for top managers and service quality experts involved in optimizing operational processes and building customer loyalty in the highly competitive automotive transportation industry.

Анотація: (English) This article analyzes approaches to scaling the business of manufacturing protective glass for mobile devices. The stages of the technological chain—mechanical grinding and polishing, ion-exchange chemical tempering, application of multifunctional coatings, and laser edge treatment (LET)—are examined alongside strategies for business expansion in this field. It demonstrates how supply-chain and partner-ecosystem models, together with multicriteria decision analysis (AHP, PROMETHEE), can inform optimal investment and market-selection decisions. A step-by-step industrialization plan—from pilot line to mass production—is outlined, leveraging Lean/Six Sigma and digital IoT/MES solutions. To ensure consistent quality, a comprehensive control system is proposed, incorporating optical inspection and continuous equipment-parameter monitoring. The scientific novelty lies in integrating technological, organizational-management, and digital approaches to achieve sustainable capacity growth without compromising protective-glass quality. The insights presented will interest researchers and practitioners in industrial engineering, operations management of high-tech manufacturing, strategic planning, and venture investment in the consumer-electronics sector.

Анотація: У статті розглянуто проблеми та виклики автоматизації аналізу відповідності програмних систем принципам Domain-Driven Design (DDD). Виявлено основні перешкоди, серед яких: відсутність стандартизованих формальних моделей доменної області, складність ідентифікації доменних концептів без явної анотації, різноманіття інтерпретацій DDD-принципів у практиці розробки, а також технічні обмеження існуючих інструментів аналізу. Проведено класифікацію існуючих підходів до аналізу архітектури, зокрема статичного і динамічного аналізу, використання метаданих, моделювання доменних знань та методів машинного навчання. Визначено перспективні напрями подальших досліджень, що включають розробку формальних моделей і метамоделей, інтеграцію перевірки відповідності у процеси CI/CD та побудову гібридних методик аналізу. Робота спрямована на формування підґрунтя для подальшого розвитку інструментів забезпечення архітектурної якості складних програмних систем.

Анотація: Організація бізнесу з імпорту автомобілів відіграє важливу роль в автомобільній екосистемі. Однак успіх цього бізнесу залежить від здатності організації ефективно управляти логістикою, задовольняти переваги місцевих споживачів і підтримувати міцні відносини як з виробниками, так і з місцевими дилерами. У сучасному динамічному світі міжнародної торгівлі імпорт автомобілів є перспективним напрямком підприємницької діяльності, що вимагає комплексного підходу до оцінки його економічної доцільності. Оцінка економічної ефективності бізнесу, пов'язаного з імпортом автомобільної продукції, вимагає багатофакторного аналізу ринкових умов і внутрішніх ресурсів компанії. Найважливішим аспектом при цьому є грамотне співвідношення інвестиційних витрат з прогнозованим прибутком від реалізації ввезених транспортних засобів на внутрішньому ринку. Мета статті – охарактеризувати підходи до оцінки економічної ефективності бізнесу з імпорту автомобілів. Практична значущість дослідження полягає в тому, що аналіз підходів до оцінки економічної ефективності бізнесу з імпорту автомобілів дозволить розробити необхідні напрямки підвищення їх ефективності.

Анотація: (English) In the context of the rapid globalization of the world economy, effective brand management across multiple continents is becoming a critical success factor for international corporations. Modern companies are faced with the need for a profound transformation of their management models when entering such complex and diverse markets as the USA, Asia and Europe, each of which has unique cultural, legal and economic features. This article provides a comprehensive analysis of key strategies for adapting brands to various regional conditions, considers modern approaches to cross-cultural marketing and global brand management. Particular attention is paid to a comparative analysis of consumer behavior, regulatory requirements and competitive landscapes in each region. Based on current data for the period 2018–2022, analytical graphs are presented that clearly demonstrate the dynamics of the implementation of international brands in different parts of the world. The results of the study will be especially useful for top managers of international companies, marketers and strategists involved in the development and implementation of global expansion strategies in conditions of high market uncertainty.

Анотація: (English) Objective: To explore key methods for developing grip strength in wrestlers, compare their effectiveness, and offer recommendations for integration into the training process. Methods: Review of scientific literature, observation of practical applications in wrestling training, and testing the effectiveness of methods (dynamometry, hold duration, and forearm fatigue resistance tests). Results: The most effective exercises for developing both isometric and dynamic grip strength were identified. It was found that combining specific grip-focused movements with functional wrestling-based drills improved performance by 17–25% compared to traditional forearm isolation training. Conclusion: Targeted grip strength development enhances wrestling technique effectiveness, reduces injury risk, and improves endurance during bouts.

Анотація: (English) The article discusses the theoretical foundations and practical application of fiber-optic sensors (FOS) for detecting gas leaks and monitoring temperatures at industrial facilities. A comprehensive analysis of the operating principles of FOS, their classification, signal modulation methods, and distributed sensing is carried out. Particular attention is paid to their application in aggressive environments, including in the oil and gas, chemical, and energy industries. The advantages and limitations of the technology are presented, as well as the prospects for its development within the framework of industrial digitalization and the implementation of IoT solutions. Directions for further research, including intelligent signal analysis, increased selectivity, and standardization of application are considered separately.

Анотація: (English) Modern intelligent multidisciplinary digital technologies, incorporating elements of artificial intelligence and artificial neural networks, generate numerous complex psychological nuances and product marketing aspects during their development, especially when interacting with TRIZ and ARIZ. The emergence of information technologies and the drastic reduction of the time cycle required to transform an inventive idea into a real, market-demanded, and viable product, along with the increasing complexity of the technical and technological components of new products—which proportionally raises the cost of prototype manufacturing and testing—necessitate a fundamentally new approach to creating technical solutions. These solutions may include auxiliary innovative functions, often non-obvious at first glance. Several fundamental directions have a decisive influence on the fate of new ideas under today's conditions. Taking these into account can ensure a high level of commercial success; conversely, ignoring them may permanently close the path to commercialization of the idea in any form.

Анотація: (English) A real-time active online monitoring system for leather manufacturing processes is presented, fully tailored to the specific requirements of the leather industry. The system employs contactless resonance sensors as a key component, integrated across all stages of hide processing—from soaking (used to remove preservatives, dirt, and blood), liming, hair removal, and deliming to tanning (including vegetable tanning), dyeing, fatliquoring, drying, and finishing. The importance of continuous parameter monitoring in the "dead zones" of technological tanks is highlighted, along with the design of the sensor module (a sleeve with a solenoid coil) and its manufacturing methods, including the application of RITM technologies. The paper outlines approaches to integrating the sensors into the production line and discusses the anticipated benefits: improved uniformity of hide processing and final leather quality, reduced defect rates through timely detection of deviations, and automatic real-time adjustment of processing modes according to raw material properties.

Анотація: (English) This scientific article provides a comprehensive analysis of environmental issues related to the disposal of nail industry waste, including varnishes, gels, acrylics, coating removers and other related materials. Particular attention is paid to the study of the chemical composition of this waste and its potential impact on various components of the environment - soil, water resources and atmospheric air. The work examines in detail the methods of processing and disposal of these materials existing in world practice, and also critically analyzes their effectiveness and environmental safety. Based on the conducted research, the authors offer a set of practical recommendations aimed at minimizing the negative impact of nail service waste on ecosystems. The article also contains an analysis of the current state of legal regulation in this area in various countries and promising areas for its improvement.