Анотація: (English) A web developer's corporate identity is a multi-level strategic asset that integrates visual, functional and emotional components. It strengthens market position, increases trust, facilitates targeted communication and forms a long-term reputation in the rapidly changing digital world.

Анотація: (English) The study presents a comprehensive analysis of factors determining the seasonal fluctuations in demand for services of fishing tourist centers. The relevance of the work is defined by the growing role of domestic tourism and the necessity of strengthening the economic sustainability of enterprises in the recreational fishing sector, which face uneven workload throughout the calendar year. The objective of the study is to conduct a comprehensive analysis of factors defining seasonal attendance fluctuations at fishing tourist centers and to identify key determinants of demand in different periods of the year. The methodological framework includes a systematic review of specialized scientific publications, statistical analysis of consumer behavior data and content analysis of applied marketing strategies. According to the results, biological cycles (spawning events, migration processes) and climatic conditions are the primary drivers of peak attendance seasons. At the same time, the growing importance of service diversification and digital marketing contributes to attracting tourists in the off-season. As a result, an integrated model for managing seasonal demand is described, based on a combination of operational, pricing and communication tools. The obtained conclusions have practical significance for managers of fishing tourist centers, tourism development specialists and regional authorities responsible for planning and developing tourist infrastructure.

Анотація: (English) This article presents a theoretical analysis of the parameters of friction discs used in high-performance automotive clutches, with a focus on the interrelation between chemical composition, geometric characteristics, and thermal load. The study is based on an interdisciplinary approach integrating tribology, materials science, and thermal mechanics. Particular attention is given to the interpretation and comparison of published empirical data reflecting the influence of key elements in friction composites on the coefficient of friction and thermal stability. The geometric and operational parameters of clutches under racing conditions are examined, including high-frequency engagement cycles, limited cooling capacity, and localized thermal gradients in multilayer stacks. A comparative analysis of the thermal behavior of carbon-ceramic and cast-steel discs is conducted, justifying the applicability of each type under specific loading and thermal saturation modes. The study establishes computational relationships between material composition, heat resistance, clutch configuration, and critical slip conditions, enabling the formulation of rational criteria for selecting materials and geometries suitable for clutches operating under extreme conditions. The proposed approach can be integrated into engineering procedures for component selection and evaluation using digital computer-aided design tools. This paper will be of interest to design engineers, powertrain specialists, tribology and thermal analysis researchers, and developers of CAD/CAE systems for frictional components.

Анотація: (English) This article analyzes architectural patterns that enable autonomous recovery in cloud-native systems, which are essential for maintaining high availability and performance. Three primary patterns are examined: Redundancy & Replication, Proactive Recovery, and Auto-Scaling. The study evaluates their effectiveness using real-world data, providing a comparative assessment based on metrics like cost reduction and performance improvement. The analysis underscores the necessity of these patterns for managing the operational complexity of modern distributed systems. Recommendations are provided for implementing these strategies to enhance the reliability and cost-efficiency of cloud applications.

Анотація: Актуальність дослідження зумовлена необхідністю створення інструментів об’єктивної ідентифікації фаз ринку цифрових активів на основі поведінкових характеристик учасників мережі, які фіксуються не ціновими, а ончейн-метриками (on-chain). У сучасних умовах зростання волатильності криптовалютного ринку та недостатньої ефективності класичних індикаторів технічного аналізу збільшується попит на алгоритми, здатні виявляти латентні ринкові стани, зокрема фазу накопичення, ще до настання цінових змін. Мета статті полягає у створенні алгоритмічної моделі виявлення фази накопичення на криптовалютному ринку шляхом застосування кластерного аналізу до множини ончейн-індикаторів, що дозволяє підвищити точність і своєчасність оцінки ринкової динаміки для використання в системах підтримки інвестиційних рішень. Методологія дослідження базується на використанні поведінкових метрик блокчейн-мереж (Realized Cap HODL Waves, Dormancy, SOPR, Exchange Outflow Volume, Address Balance Distribution) та алгоритмів кластерного навчання без учителя. Застосовано HDBSCAN як основний метод кластеризації, що дозволяє адаптивно ідентифікувати ринкові фази без фіксації їх кількості. Побудовано процедурну схему, що охоплює етапи збору, оброблення, нормалізації даних, кластерного розподілу та інтерпретації результатів. Результати дослідження відображають побудову ефективного алгоритму, здатного групувати часові відрізки за подібністю ончейн-поведінки та виділяти фази акумуляції з урахуванням часової динаміки метрик. Реалізовано архітектуру класифікації, яка не залежить від цінових даних і може функціонувати в реальному часі в складі систем криптоаналітики. У висновках доведено ефективність запропонованої моделі для виявлення фаз накопичення на основі динаміки структур ончейн-даних. Установлено, що алгоритм здатний забезпечити раннє виявлення змін ринкової поведінки та знизити залежність від традиційних спекулятивних індикаторів. Перспективи подальших досліджень пов’язані з інтеграцією часових залежностей у кластерну модель, розширенням системи на інші цифрові активи, впровадженням агрегованих індексів накопичення та самонавчальних компонентів з урахуванням макроекономічних і позамережевих впливів.

Анотація: (English) The field of all types of innovation is typically saturated with a wide range of conventionally applied technical solutions and materials. Therefore, the implementation of innovative changes must be adapted to and integrated with traditional technologies and materials. In general, innovation is not a goal in itself. The central objective of the entire innovation process is to achieve a final result that leads to a qualitative improvement of all parameters of the therapeutic process, while ensuring the continuity of technologies, engineering solutions, and materials — including consumables. Developers have presented their first quantum computer and joined the global race for “quantum supremacy.” The first 20-qubit computer employs modern superconducting technology.

Анотація: (English) The article explores the integration of digital technologies into the assessment of eyebrow morphology and the planning of their correction as a new stage in the development of aesthetic medicine. The aim of the study is to examine the impact of advanced technologies on the eyebrow correction process, taking into account facial morphology, which is understood as the analysis of facial shape, proportions, and symmetry in order to create a personalized image. The study employed general scientific methods of cognition: analysis, synthesis, comparison, modeling, systematization, and generalization. The findings indicate that the modern approach to eyebrow shaping is based on a combination of anatomical knowledge, age-related morphological features, innovative digital modeling, and standardized aesthetic parameters. The interdisciplinary nature of eyebrow morphology is emphasized, as it integrates anatomical, aesthetic, and anthropometric knowledge to enable precise analysis and correction of eyebrow shape while considering individual patient characteristics such as age, gender, ethnicity, and facial structure. It is noted that effective eyebrow shaping cannot be achieved without taking into account the facial morphotype and deep anatomical changes, especially in older patients. The study shows that digital technologies are actively being implemented in the field of eyebrow modeling and correction, with the most significant being: artificial intelligence (AI); augmented and virtual reality (AR/VR); 3D printing; 3D photogrammetry; CAD/CAM technologies. AI provides a personalized approach to analysis and modeling, while AR/VR allows real-time testing and visualization of different shape options. 3D printing is used for the creation of customized stencils or models, and 3D photogrammetry enables the acquisition of highly accurate facial parameters. CAD/CAM technologies ensure symmetry in both aesthetic and surgical procedures. The prospects for further development in this field are outlined: implementation of AI-based mobile applications for instant visualization of results; development of biometric models that consider age-related changes; AR technologies for dynamic eyebrow shape fitting; application of 3D scanners to monitor intervention effectiveness; and the use of virtual simulations as a communication tool between specialists and patients. The practical value of the study lies in the implementation of a personalized digital approach to eyebrow correction planning based on scientifically grounded morphological parameters.

Анотація: (English) Hallucinations in large language models (LLMs) are a systemic problem that manifests itself when models generate information that does not correspond to the ground truth or input data. This phenomenon significantly limits the application of LLMs in mission-critical domains such as medicine, law, research, and journalism, where the accuracy and reliability of information are of utmost importance. This paper provides a comprehensive analysis of three key factors that contribute to hallucinations: issues related to the quality and structure of training data; architectural features of transformer models that predispose them to error accumulation; and the lack of built-in fact-checking mechanisms, due to which models rely solely on statistical regularities. Each of these factors is discussed in detail using relevant research, and potential solutions are proposed. The paper includes three dedicated graphs that visualize the relationship between various model parameters and the occurrence of hallucinations. The results of the study indicate the need for a comprehensive approach to improving LLM, including both improving data preprocessing methods and modifying the model architecture and introducing additional verification mechanisms.

Анотація: (English) The study is dedicated to a comprehensive analysis of the impact of professional photography on the effectiveness of residential real estate sales from the perspectives of marketing, visual design, and urban studies. It examines how high-quality images of properties attract buyers' attention, shape first impressions and trust, and influence both the speed of sale and the final price of a property. The psychological aspects of image perception are analyzed, showing how professional photography can emotionally engage potential buyers and persuade them of a listing’s value. From a design standpoint, the research highlights the importance of composition, lighting, and color in creating appealing interior and exterior visuals. The urban aspect emphasizes the significance of showcasing context - such as the neighborhood, architectural surroundings, and public spaces - through photographs, thereby enhancing the attractiveness of the property. As a result, the study formulates recommendations for an interdisciplinary approach to real estate photography that can significantly improve sales outcomes.

Анотація: (English) The paper provides a comprehensive analysis of the psychological aspects of the influence of ballroom dancing on the emotional state of adults. It highlights that ballroom dancing, as a form of socio-motor activity, has a comprehensive positive effect on psycho-emotional health, combining physical activity, emotional self-expression, and social interaction. The results demonstrated that systematic participation in ballroom dancing leads to a significant reduction in psycho-emotional tension, improvement of mood, enhancement of life satisfaction, and activation of cognitive processes. It was also found that dance practices improve body identity, promote self-knowledge, reduce feelings of loneliness, and strengthen interpersonal relationships. Additionally, the positive effect on empathy, coordination, and sensorimotor functions was confirmed. Ballroom dancing is an effective means of psycho-emotional support, contributing to the psychological well-being of adults, particularly in conditions of social or personal stress. Its adaptability to different ages and functional capabilities, combined with cultural universality and accessibility, provides the potential for its broad use as a resource for enhancing quality of life and mental health in the adult population.