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Tag: product management

Methodological foundations of effective user research in product management
Автор:

Бібліографічний опис статті:

. Methodological foundations of effective user research in product management//Наука онлайн: Міжнародний електронний науковий журнал - 2026. - №1. - https://nauka-online.com/publications/economy/2026/1/04-40/

Анотація: (English) Methodological approaches to user research in product management are examined in the context of early-stage startups. Drawing on practical cases and established frameworks, it is shown how the structure of interviews and question design influence the validity of insights. A significant gap is identified between users’ stated intentions and their actual behavior, often leading to false positives. It is substantiated that behavior-focused qualitative research and bias control function as decision-support mechanisms, and their application should align with the startup’s uncertainty level and resource constraints.

Ключові слова: behavioral data customer development evidence-based decision-making in-depth interviews product management qualitative interviews questions responses user research
Категорії: Економіка
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Comparative analysis of feature prioritisation methods: ICE, RICE, WSJF, MoSCoW and their applicability for startups
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Бібліографічний опис статті:

. Comparative analysis of feature prioritisation methods: ICE, RICE, WSJF, MoSCoW and their applicability for startups//Наука онлайн: Міжнародний електронний науковий журнал - 2025. - №10. - https://nauka-online.com/publications/economy/2025/10/06-29/

Анотація: (English) Key feature prioritization methods (ICE, RICE, WSJF, MoSCoW) are analyzed in the context of startups. Based on a practical case study, it is demonstrated how the choice of a framework influences product strategy. A significant discrepancy is identified between theoretical models and the actual implementation order, which is driven by business needs. It is substantiated that frameworks serve as decision-support tools, and their selection should align with the company's stage of development.

Ключові слова: feature prioritization ICE MoSCoW product management RICE startup WSJF
Категорії: Економіка
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The consequences of negative experiences and deceived expectations on long-term refusal to use the product
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Бібліографічний опис статті:

. The consequences of negative experiences and deceived expectations on long-term refusal to use the product//Наука онлайн: Міжнародний електронний науковий журнал - 2020. - №8. - https://nauka-online.com/publications/economy/2020/8/04-46/

Анотація: (English) In today's highly competitive market, retaining users is becoming an essential part of sustainable business growth. This article aims to explore the mechanisms behind long-term product abandonment (churn), specifically focusing on how negative user experiences and cognitive dissonance, which arises when expectations are not met, can lead to permanent user defection. Based on the Expectation Disconfirmation Theory, we analyze the cognitive and emotional factors that transform temporary dissatisfaction into permanent departure from a product. The study examines the impact of various moderators, such as the severity of negative incidents, the availability of alternative products, and the effectiveness of customer service recovery efforts. The research finds that violated expectations play a crucial role in mediating between negative experiences and long-term churn, with emotional reactions often having a greater impact than rational assessments of functional shortcomings. The practical significance of this work lies in the creation of scientifically based recommendations for product managers and marketers to proactively manage expectations during the onboarding process, as well as the introduction of predictive models and algorithms to quickly stop negative experiences.

Ключові слова: and predictive analytics cognitive dissonance consumer behavior customer churn expectation confirmation theory expectation violation loyalty restoration negative user experience product management user retention
Категорії: Економіка
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