Анотація: With the development of our economy, sports industry also occupies a very important part in economic development. Since the successful bid of the Olympic Games in China, the sports economy has developed rapidly. Sports industry promotes the development of sports economy, and the development of sports economy provides a strong pillar for the rejuvenation of sports industry. Rural sports also plays an important role in sports rejuvenation, and the development of sports economy in China can not be separated from the support of rural sports economy. The state pays more attention to the problem of agriculture, rural areas and farmers, and the development of rural economy enters a new historical stage. The rise of sports industry can promote the further growth of rural economy, change the existing economic structure of rural areas, and promote the better and faster development of rural economy.