Annotation: This article examines the specifics and essence of the concept of neobank as the latest financial institution of the generation of state-of-the-art IT, describes the main global trends in their development. A comparative description of the first mobile bank in Ukraine with international non-banks has also made. The activity of JSC "Megabank" in the banking market of Ukraine, the main indicators of the bank and the processes in the field of innovation have analyzed. The new innovative mobile bank on the platform and developed by JSC "Megabank" - todobank is considered and characterized. The main innovations introduced in the bank, including the signing of a memorandum with the Kharkiv City Council on cooperation to develop a single portal of Kharkiv, as well as the full migration of payment cards of JSC "Megabank" to its own processing solution to build its own processing center infrastructure of bank.