Анотація: (English) The study is dedicated to a comprehensive analysis of the impact of professional photography on the effectiveness of residential real estate sales from the perspectives of marketing, visual design, and urban studies. It examines how high-quality images of properties attract buyers' attention, shape first impressions and trust, and influence both the speed of sale and the final price of a property. The psychological aspects of image perception are analyzed, showing how professional photography can emotionally engage potential buyers and persuade them of a listing’s value. From a design standpoint, the research highlights the importance of composition, lighting, and color in creating appealing interior and exterior visuals. The urban aspect emphasizes the significance of showcasing context - such as the neighborhood, architectural surroundings, and public spaces - through photographs, thereby enhancing the attractiveness of the property. As a result, the study formulates recommendations for an interdisciplinary approach to real estate photography that can significantly improve sales outcomes.

Анотація: (English) The paper provides a comprehensive analysis of the psychological aspects of the influence of ballroom dancing on the emotional state of adults. It highlights that ballroom dancing, as a form of socio-motor activity, has a comprehensive positive effect on psycho-emotional health, combining physical activity, emotional self-expression, and social interaction. The results demonstrated that systematic participation in ballroom dancing leads to a significant reduction in psycho-emotional tension, improvement of mood, enhancement of life satisfaction, and activation of cognitive processes. It was also found that dance practices improve body identity, promote self-knowledge, reduce feelings of loneliness, and strengthen interpersonal relationships. Additionally, the positive effect on empathy, coordination, and sensorimotor functions was confirmed. Ballroom dancing is an effective means of psycho-emotional support, contributing to the psychological well-being of adults, particularly in conditions of social or personal stress. Its adaptability to different ages and functional capabilities, combined with cultural universality and accessibility, provides the potential for its broad use as a resource for enhancing quality of life and mental health in the adult population.

Анотація: (English) The relevance of the study is stipulated by the need to strengthen Ukraine's export potential through the development of local processing of wild-growing raw materials in the context of military destabilization and logistical constraints. The purpose of the article is to comprehensively study the role of processing companies in the formation of added value, taking into account international requirements and principles of sustainable environmental management. The research methodology is based on the analysis of trade statistics, regulatory framework, company cases, and the use of logical-structural and comparative methods. The results of the study show the impact of processing on export growth, employment, and regional diversification. The findings confirm the need for clustering, certification support, and modernization. Prospects are related to the development of economic models and digital tools.

Анотація: (English) The modern system of special education is undergoing an active transformation driven by the need to provide a high-quality educational process for students with special educational needs. Traditional approaches, despite their proven effectiveness, often prove inadequate in the face of rapidly changing socio-cultural and technological realities. Consequently, there is a growing demand for innovative methodologies—such as art-therapy practices, sensory integration, game-based and neuropsychological remedial modules, and digital tools—each of which supports the development of cognitive capacities, emotional regulation, and communication skills, thereby creating conditions for a personalized learning path and full inclusion of the child in society. These cutting-edge directions are inherently interdisciplinary and require a high level of professional training for educators, combined with sufficient resource support. Their advantages include increased learning motivation, reduced anxiety levels, improved communicative interaction, and successful integration of students into the educational environment. At the same time, challenges remain—such as staff shortages, limited material and technical resources, and a lack of robust evidence for efficacy. Nevertheless, these obstacles do not impede the rapid growth of inclusive practice and the enhancement of digital competence among teachers, setting the stage for expanded use of innovative tools designed to comprehensively support children with special educational needs. The conclusions drawn here will be of interest both to specialists examining this issue from scientific and medical perspectives and to practicing educators, psychologists, and other professionals working in the field of special education.

Анотація: (English) The article focuses on examining consumer psychology in the automotive transportation sector to identify the key factors influencing customer satisfaction and to develop integrative strategies for enhancing the quality of service provided by transportation companies. The work considers theoretical approaches in consumer psychology, the assessment of client needs and preferences, and practical methods for optimizing operational processes. By using an analysis of other research findings as the methodology, the study investigates the interrelationships among client characteristics, their emotional perception of service, and indicators of organizational efficiency. The results confirm that service personalization, professional development of personnel, the adoption of digital technologies, and efficient feedback management represent the main avenues for improving customer satisfaction. The study fills an existing research gap by integrating psychological and operational aspects of delivering transportation services. The information presented in the article will be of interest to other researchers specializing in consumer psychology and modeling consumer behavior in the context of transportation services, as well as to marketing professionals seeking to incorporate empirical data into developing strategies that enhance customer satisfaction. Furthermore, the material will be valuable for top managers and service quality experts involved in optimizing operational processes and building customer loyalty in the highly competitive automotive transportation industry.

Анотація: (English) This article analyzes approaches to scaling the business of manufacturing protective glass for mobile devices. The stages of the technological chain—mechanical grinding and polishing, ion-exchange chemical tempering, application of multifunctional coatings, and laser edge treatment (LET)—are examined alongside strategies for business expansion in this field. It demonstrates how supply-chain and partner-ecosystem models, together with multicriteria decision analysis (AHP, PROMETHEE), can inform optimal investment and market-selection decisions. A step-by-step industrialization plan—from pilot line to mass production—is outlined, leveraging Lean/Six Sigma and digital IoT/MES solutions. To ensure consistent quality, a comprehensive control system is proposed, incorporating optical inspection and continuous equipment-parameter monitoring. The scientific novelty lies in integrating technological, organizational-management, and digital approaches to achieve sustainable capacity growth without compromising protective-glass quality. The insights presented will interest researchers and practitioners in industrial engineering, operations management of high-tech manufacturing, strategic planning, and venture investment in the consumer-electronics sector.

Анотація: У статті розглянуто проблеми та виклики автоматизації аналізу відповідності програмних систем принципам Domain-Driven Design (DDD). Виявлено основні перешкоди, серед яких: відсутність стандартизованих формальних моделей доменної області, складність ідентифікації доменних концептів без явної анотації, різноманіття інтерпретацій DDD-принципів у практиці розробки, а також технічні обмеження існуючих інструментів аналізу. Проведено класифікацію існуючих підходів до аналізу архітектури, зокрема статичного і динамічного аналізу, використання метаданих, моделювання доменних знань та методів машинного навчання. Визначено перспективні напрями подальших досліджень, що включають розробку формальних моделей і метамоделей, інтеграцію перевірки відповідності у процеси CI/CD та побудову гібридних методик аналізу. Робота спрямована на формування підґрунтя для подальшого розвитку інструментів забезпечення архітектурної якості складних програмних систем.

Анотація: Організація бізнесу з імпорту автомобілів відіграє важливу роль в автомобільній екосистемі. Однак успіх цього бізнесу залежить від здатності організації ефективно управляти логістикою, задовольняти переваги місцевих споживачів і підтримувати міцні відносини як з виробниками, так і з місцевими дилерами. У сучасному динамічному світі міжнародної торгівлі імпорт автомобілів є перспективним напрямком підприємницької діяльності, що вимагає комплексного підходу до оцінки його економічної доцільності. Оцінка економічної ефективності бізнесу, пов'язаного з імпортом автомобільної продукції, вимагає багатофакторного аналізу ринкових умов і внутрішніх ресурсів компанії. Найважливішим аспектом при цьому є грамотне співвідношення інвестиційних витрат з прогнозованим прибутком від реалізації ввезених транспортних засобів на внутрішньому ринку. Мета статті – охарактеризувати підходи до оцінки економічної ефективності бізнесу з імпорту автомобілів. Практична значущість дослідження полягає в тому, що аналіз підходів до оцінки економічної ефективності бізнесу з імпорту автомобілів дозволить розробити необхідні напрямки підвищення їх ефективності.

Анотація: (English) In the context of the rapid globalization of the world economy, effective brand management across multiple continents is becoming a critical success factor for international corporations. Modern companies are faced with the need for a profound transformation of their management models when entering such complex and diverse markets as the USA, Asia and Europe, each of which has unique cultural, legal and economic features. This article provides a comprehensive analysis of key strategies for adapting brands to various regional conditions, considers modern approaches to cross-cultural marketing and global brand management. Particular attention is paid to a comparative analysis of consumer behavior, regulatory requirements and competitive landscapes in each region. Based on current data for the period 2018–2022, analytical graphs are presented that clearly demonstrate the dynamics of the implementation of international brands in different parts of the world. The results of the study will be especially useful for top managers of international companies, marketers and strategists involved in the development and implementation of global expansion strategies in conditions of high market uncertainty.

Анотація: (English) Objective: To explore key methods for developing grip strength in wrestlers, compare their effectiveness, and offer recommendations for integration into the training process. Methods: Review of scientific literature, observation of practical applications in wrestling training, and testing the effectiveness of methods (dynamometry, hold duration, and forearm fatigue resistance tests). Results: The most effective exercises for developing both isometric and dynamic grip strength were identified. It was found that combining specific grip-focused movements with functional wrestling-based drills improved performance by 17–25% compared to traditional forearm isolation training. Conclusion: Targeted grip strength development enhances wrestling technique effectiveness, reduces injury risk, and improves endurance during bouts.