Анотація: (English) The article discusses the reasons why unwanted color changes may occur after the permanent eyebrow makeup procedure, and suggests measures to prevent such changes. The relevance of this topic is due to the high risk of changing the original shade of the pigment, which may negatively affect aesthetic perception and require additional procedures. The article discusses the main factors contributing to color shifts the chemical composition of the pigment, its interaction with the skin and external conditions, including ultraviolet radiation. To minimize the risks, recommendations are offered on the choice of pigment, the technique of its introduction, as well as correction and care methods that will help preserve the initial effect and prolong the beauty of your eyebrows.