Анотація: (English) The topical issue of enterprise strategy formulation is built up in the article. It was established, that strategic management is the process of adopting and implementing strategic decisions based on the comparison of the enterprise's own resource potential with opportunities and threats to the external business environment. There is presented the mechanism of strategic management of enterprise resources, as stages of the process of the enterprise development strategy forming. It was noted, that the final moment of strategy selection is evaluation and control of implementation, as well as evaluation of alternative options for concentration on the correct strategy.