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Personal cabinetCurrent trends in makeup for photo shoot and video shooting
Бібліографічний опис статті:
Hrebeniuk Oksana. Current trends in makeup for photo shoot and video shooting//Наука онлайн: Міжнародний електронний науковий журнал - 2025. - №2. - https://nauka-online.com/publications/other/2025/2/05-22/
Анотація: (English) The article is focuses on modern solutions in makeup for photo shoots and video shooting. The relevance of the topic is due to the growing interest in personalized services and virtual tools that allow you to predict the final appearance. The novelty lies in the combination of visual techniques with digital communication strategies. The work describes the most common techniques for preparing the skin and highlighting facial features, considers products with pigmented and hybrid textures. Research indicates a demand for radiance effects and adaptive contouring are studied. Particular attention is paid to the implementation of AI systems that provide opportunities for online fitting and simplified retouching. The work clarify professional recommendations, assessing trends in body positivity and considering the evolution of tone correction products. To solve it, methods of analyzing specialized publications and a comparative review of products were used. Domestic and foreign sources were studied. The conclusion describes the obtained results contribute of the obtained results to the formation of a more accurate makeup technology. The applied analysis emphasizes the role of natural, especially long-lasting, formulas and trends in the modern media space. The article will be useful for makeup artists, beauty market researchers and digital communications specialists.