Рубрики: Інше

Анотація: (English) This article provides a comprehensive analysis of the beauty market to identify the prospects for the development of the beauty business amid rapid digitalization and the transition to sustainable development. The study relies on analytical materials that highlight the transformation of marketing strategies employed by both domestic and international cosmetic brands. Particular attention is given to analyzing the impact of the digital economy on consumer behavior, changes in market structure, and key factors driving sales growth, including the shift toward a multichannel model with an emphasis on online commerce. The article also explores the opportunities and challenges associated with integrating sustainable development principles and circular economy practices in the beauty industry, which contribute to minimizing the environmental footprint of production and enhancing corporate social responsibility. The presented findings will be of interest to researchers in the fields of innovation economics and strategic management, as well as to beauty industry professionals seeking to optimize managerial decision-making in the context of dynamic market transformations. Additionally, the insights provided in this study hold significance for investors, corporate strategists, and government authorities involved in designing policies to support innovation-driven growth and enhance global market competitiveness.

Анотація: (English) This scientific article presents an innovative concept of adaptive eyelash extension based on a detailed analysis of the biological growth cycles of natural eyelashes. The methodology developed by Mariia Chebanenko offers a systematic approach to the extension procedure, taking into account the physiological characteristics of each eyelash depending on its growth phase (anagen, catagen, telogen). The study demonstrates that the individual selection of artificial eyelash parameters (length, thickness, curl, volume) in accordance with the physiological state of natural lashes significantly extends the retention period, minimizes discomfort, and the most important thing it’s prevent negative effects on the client's eyelash health. Biomechanical aspects of various extension techniques' impact on eyelash structure are examined, and the advantages of the adaptive methodology over traditional approaches are analyzed. The article also addresses issues of age-related changes in eyelash structure and offers strategies for adapting extension techniques to the individual characteristics of clients of different age groups.

Анотація: The article investigates the historical development of the U.S. Army Corps of Engineers as a key unit of military engineering in the United States. It shows that the Corps performs military engineering tasks such as the design and management of military construction projects, the building of defensive positions, fixed and floating bridges, mine clearance, and civilian tasks, including construction and restoration, maintenance of nuclear reactors, and environmental projects. The importance of the Corps as one of the largest state engineering and construction management agencies operating in the U.S., Europe, and the Middle East is substantiated. The necessity of studying the Corps' experience for the further reform and development of the State Special Transport Service, considering its goals and objectives, is substantiated. The importance of examining key aspects of the development and activities of the U.S. Army Corps of Engineers to determine the main vectors for the reform and development of the State Special Transport Service is highlighted. It is noted that the State Special Transport Service is a specialized military formation within the Ministry of Defense of Ukraine, designed to ensure the stable functioning of transport during peacetime and special periods. This is comparable to the tasks of the U.S. Army Corps of Engineers, considering that the State Special Transport Service includes demining, pontoon-bridge, construction, restoration, diving, and other special units. It concludes that the research results can be used to create a scientific basis for the reform and development of the State Special Transport Service, address issues in the construction and restoration of military infrastructure facilities, provide technical support for Ukraine's unified transport system and critical infrastructure, and enhance the capabilities of the State Special Transport Service.

Анотація: (English) The article is focuses on modern solutions in makeup for photo shoots and video shooting. The relevance of the topic is due to the growing interest in personalized services and virtual tools that allow you to predict the final appearance. The novelty lies in the combination of visual techniques with digital communication strategies. The work describes the most common techniques for preparing the skin and highlighting facial features, considers products with pigmented and hybrid textures. Research indicates a demand for radiance effects and adaptive contouring are studied. Particular attention is paid to the implementation of AI systems that provide opportunities for online fitting and simplified retouching. The work clarify professional recommendations, assessing trends in body positivity and considering the evolution of tone correction products. To solve it, methods of analyzing specialized publications and a comparative review of products were used. Domestic and foreign sources were studied. The conclusion describes the obtained results contribute of the obtained results to the formation of a more accurate makeup technology. The applied analysis emphasizes the role of natural, especially long-lasting, formulas and trends in the modern media space. The article will be useful for makeup artists, beauty market researchers and digital communications specialists.