Рубрики: Інше

Анотація: (English) The article focuses on examining consumer psychology in the automotive transportation sector to identify the key factors influencing customer satisfaction and to develop integrative strategies for enhancing the quality of service provided by transportation companies. The work considers theoretical approaches in consumer psychology, the assessment of client needs and preferences, and practical methods for optimizing operational processes. By using an analysis of other research findings as the methodology, the study investigates the interrelationships among client characteristics, their emotional perception of service, and indicators of organizational efficiency. The results confirm that service personalization, professional development of personnel, the adoption of digital technologies, and efficient feedback management represent the main avenues for improving customer satisfaction. The study fills an existing research gap by integrating psychological and operational aspects of delivering transportation services. The information presented in the article will be of interest to other researchers specializing in consumer psychology and modeling consumer behavior in the context of transportation services, as well as to marketing professionals seeking to incorporate empirical data into developing strategies that enhance customer satisfaction. Furthermore, the material will be valuable for top managers and service quality experts involved in optimizing operational processes and building customer loyalty in the highly competitive automotive transportation industry.

Анотація: (English) This article analyzes approaches to scaling the business of manufacturing protective glass for mobile devices. The stages of the technological chain—mechanical grinding and polishing, ion-exchange chemical tempering, application of multifunctional coatings, and laser edge treatment (LET)—are examined alongside strategies for business expansion in this field. It demonstrates how supply-chain and partner-ecosystem models, together with multicriteria decision analysis (AHP, PROMETHEE), can inform optimal investment and market-selection decisions. A step-by-step industrialization plan—from pilot line to mass production—is outlined, leveraging Lean/Six Sigma and digital IoT/MES solutions. To ensure consistent quality, a comprehensive control system is proposed, incorporating optical inspection and continuous equipment-parameter monitoring. The scientific novelty lies in integrating technological, organizational-management, and digital approaches to achieve sustainable capacity growth without compromising protective-glass quality. The insights presented will interest researchers and practitioners in industrial engineering, operations management of high-tech manufacturing, strategic planning, and venture investment in the consumer-electronics sector.

Анотація: (English) In the context of the rapid globalization of the world economy, effective brand management across multiple continents is becoming a critical success factor for international corporations. Modern companies are faced with the need for a profound transformation of their management models when entering such complex and diverse markets as the USA, Asia and Europe, each of which has unique cultural, legal and economic features. This article provides a comprehensive analysis of key strategies for adapting brands to various regional conditions, considers modern approaches to cross-cultural marketing and global brand management. Particular attention is paid to a comparative analysis of consumer behavior, regulatory requirements and competitive landscapes in each region. Based on current data for the period 2018–2022, analytical graphs are presented that clearly demonstrate the dynamics of the implementation of international brands in different parts of the world. The results of the study will be especially useful for top managers of international companies, marketers and strategists involved in the development and implementation of global expansion strategies in conditions of high market uncertainty.

Анотація: (English) Objective: To explore key methods for developing grip strength in wrestlers, compare their effectiveness, and offer recommendations for integration into the training process. Methods: Review of scientific literature, observation of practical applications in wrestling training, and testing the effectiveness of methods (dynamometry, hold duration, and forearm fatigue resistance tests). Results: The most effective exercises for developing both isometric and dynamic grip strength were identified. It was found that combining specific grip-focused movements with functional wrestling-based drills improved performance by 17–25% compared to traditional forearm isolation training. Conclusion: Targeted grip strength development enhances wrestling technique effectiveness, reduces injury risk, and improves endurance during bouts.