Рубрики: Інше

Анотація: (English) The study presents a comprehensive analysis of factors determining the seasonal fluctuations in demand for services of fishing tourist centers. The relevance of the work is defined by the growing role of domestic tourism and the necessity of strengthening the economic sustainability of enterprises in the recreational fishing sector, which face uneven workload throughout the calendar year. The objective of the study is to conduct a comprehensive analysis of factors defining seasonal attendance fluctuations at fishing tourist centers and to identify key determinants of demand in different periods of the year. The methodological framework includes a systematic review of specialized scientific publications, statistical analysis of consumer behavior data and content analysis of applied marketing strategies. According to the results, biological cycles (spawning events, migration processes) and climatic conditions are the primary drivers of peak attendance seasons. At the same time, the growing importance of service diversification and digital marketing contributes to attracting tourists in the off-season. As a result, an integrated model for managing seasonal demand is described, based on a combination of operational, pricing and communication tools. The obtained conclusions have practical significance for managers of fishing tourist centers, tourism development specialists and regional authorities responsible for planning and developing tourist infrastructure.

Анотація: (English) The study is dedicated to a comprehensive analysis of the impact of professional photography on the effectiveness of residential real estate sales from the perspectives of marketing, visual design, and urban studies. It examines how high-quality images of properties attract buyers' attention, shape first impressions and trust, and influence both the speed of sale and the final price of a property. The psychological aspects of image perception are analyzed, showing how professional photography can emotionally engage potential buyers and persuade them of a listing’s value. From a design standpoint, the research highlights the importance of composition, lighting, and color in creating appealing interior and exterior visuals. The urban aspect emphasizes the significance of showcasing context - such as the neighborhood, architectural surroundings, and public spaces - through photographs, thereby enhancing the attractiveness of the property. As a result, the study formulates recommendations for an interdisciplinary approach to real estate photography that can significantly improve sales outcomes.

Анотація: (English) The paper provides a comprehensive analysis of the psychological aspects of the influence of ballroom dancing on the emotional state of adults. It highlights that ballroom dancing, as a form of socio-motor activity, has a comprehensive positive effect on psycho-emotional health, combining physical activity, emotional self-expression, and social interaction. The results demonstrated that systematic participation in ballroom dancing leads to a significant reduction in psycho-emotional tension, improvement of mood, enhancement of life satisfaction, and activation of cognitive processes. It was also found that dance practices improve body identity, promote self-knowledge, reduce feelings of loneliness, and strengthen interpersonal relationships. Additionally, the positive effect on empathy, coordination, and sensorimotor functions was confirmed. Ballroom dancing is an effective means of psycho-emotional support, contributing to the psychological well-being of adults, particularly in conditions of social or personal stress. Its adaptability to different ages and functional capabilities, combined with cultural universality and accessibility, provides the potential for its broad use as a resource for enhancing quality of life and mental health in the adult population.

Анотація: (English) The article focuses on examining consumer psychology in the automotive transportation sector to identify the key factors influencing customer satisfaction and to develop integrative strategies for enhancing the quality of service provided by transportation companies. The work considers theoretical approaches in consumer psychology, the assessment of client needs and preferences, and practical methods for optimizing operational processes. By using an analysis of other research findings as the methodology, the study investigates the interrelationships among client characteristics, their emotional perception of service, and indicators of organizational efficiency. The results confirm that service personalization, professional development of personnel, the adoption of digital technologies, and efficient feedback management represent the main avenues for improving customer satisfaction. The study fills an existing research gap by integrating psychological and operational aspects of delivering transportation services. The information presented in the article will be of interest to other researchers specializing in consumer psychology and modeling consumer behavior in the context of transportation services, as well as to marketing professionals seeking to incorporate empirical data into developing strategies that enhance customer satisfaction. Furthermore, the material will be valuable for top managers and service quality experts involved in optimizing operational processes and building customer loyalty in the highly competitive automotive transportation industry.