Рубрики: Інше

Анотація: (English) The study is dedicated to a comprehensive analysis of the impact of professional photography on the effectiveness of residential real estate sales from the perspectives of marketing, visual design, and urban studies. It examines how high-quality images of properties attract buyers' attention, shape first impressions and trust, and influence both the speed of sale and the final price of a property. The psychological aspects of image perception are analyzed, showing how professional photography can emotionally engage potential buyers and persuade them of a listing’s value. From a design standpoint, the research highlights the importance of composition, lighting, and color in creating appealing interior and exterior visuals. The urban aspect emphasizes the significance of showcasing context - such as the neighborhood, architectural surroundings, and public spaces - through photographs, thereby enhancing the attractiveness of the property. As a result, the study formulates recommendations for an interdisciplinary approach to real estate photography that can significantly improve sales outcomes.

Анотація: (English) The paper provides a comprehensive analysis of the psychological aspects of the influence of ballroom dancing on the emotional state of adults. It highlights that ballroom dancing, as a form of socio-motor activity, has a comprehensive positive effect on psycho-emotional health, combining physical activity, emotional self-expression, and social interaction. The results demonstrated that systematic participation in ballroom dancing leads to a significant reduction in psycho-emotional tension, improvement of mood, enhancement of life satisfaction, and activation of cognitive processes. It was also found that dance practices improve body identity, promote self-knowledge, reduce feelings of loneliness, and strengthen interpersonal relationships. Additionally, the positive effect on empathy, coordination, and sensorimotor functions was confirmed. Ballroom dancing is an effective means of psycho-emotional support, contributing to the psychological well-being of adults, particularly in conditions of social or personal stress. Its adaptability to different ages and functional capabilities, combined with cultural universality and accessibility, provides the potential for its broad use as a resource for enhancing quality of life and mental health in the adult population.

Анотація: (English) The article focuses on examining consumer psychology in the automotive transportation sector to identify the key factors influencing customer satisfaction and to develop integrative strategies for enhancing the quality of service provided by transportation companies. The work considers theoretical approaches in consumer psychology, the assessment of client needs and preferences, and practical methods for optimizing operational processes. By using an analysis of other research findings as the methodology, the study investigates the interrelationships among client characteristics, their emotional perception of service, and indicators of organizational efficiency. The results confirm that service personalization, professional development of personnel, the adoption of digital technologies, and efficient feedback management represent the main avenues for improving customer satisfaction. The study fills an existing research gap by integrating psychological and operational aspects of delivering transportation services. The information presented in the article will be of interest to other researchers specializing in consumer psychology and modeling consumer behavior in the context of transportation services, as well as to marketing professionals seeking to incorporate empirical data into developing strategies that enhance customer satisfaction. Furthermore, the material will be valuable for top managers and service quality experts involved in optimizing operational processes and building customer loyalty in the highly competitive automotive transportation industry.

Анотація: (English) This article analyzes approaches to scaling the business of manufacturing protective glass for mobile devices. The stages of the technological chain—mechanical grinding and polishing, ion-exchange chemical tempering, application of multifunctional coatings, and laser edge treatment (LET)—are examined alongside strategies for business expansion in this field. It demonstrates how supply-chain and partner-ecosystem models, together with multicriteria decision analysis (AHP, PROMETHEE), can inform optimal investment and market-selection decisions. A step-by-step industrialization plan—from pilot line to mass production—is outlined, leveraging Lean/Six Sigma and digital IoT/MES solutions. To ensure consistent quality, a comprehensive control system is proposed, incorporating optical inspection and continuous equipment-parameter monitoring. The scientific novelty lies in integrating technological, organizational-management, and digital approaches to achieve sustainable capacity growth without compromising protective-glass quality. The insights presented will interest researchers and practitioners in industrial engineering, operations management of high-tech manufacturing, strategic planning, and venture investment in the consumer-electronics sector.