Анотація: (English) During the late 1800s, the western cosmetics industry began to grow due to a rise in “visual self-awareness,” a shift in the perception of color cosmetics, and improvements in the safety of products. Prior to the 19th century, limitations in lighting technology and access to reflective devices stifled people’s ability to regularly perceive their appearance. From scientific history, articles and facts have been observed, how makeup has changed trends for decades, on fashion and women's style. In the article we will analyze how art has influenced fashion for centuries on women.