Annotation: Introduction. Corporate Social Responsibility (CSR) is important for several reasons: creating stable relationships, companies that take CSR measures create stable and long-term relationships with their stakeholders, including employees, customers, suppliers, and society as a whole. Preservation of reputation: CSR activities help corporations maintain and improve their reputation among consumers, investors and other stakeholders. Impact on social issues: CSR can have an impact on various social issues such as poverty, unemployment, climate change, etc. by funding projects and initiatives aimed at addressing them. Ensuring sustainable development: By incorporating social and environmental aspects into their operations, corporations contribute to the sustainable development of society. For several years now, a research perspective that can be characterized as a "relational view" has been gradually emerging in economic science. In economics, various research programs have contributed to this trend. Examples include institutional and organizational economics, as well as several variations of the resource-based view of the firm, which increasingly focus on relational elements such as relational contracts, relational governance, and relational exchange. These relational elements serve as fundamental aspects of understanding economic transactions and value creation in global and regional networks. Purpose. The purpose of the article is to study and analyze the role of Corporate Social Responsibility (CSR) from a relational viewpoint, focusing on the consideration of innovative approaches to this issue. The main goal is to identify and unlock the potential of CSR in strengthening the relationships between companies, consumers, the public and other stakeholders, which contributes to the sustainability and competitiveness of enterprises. The study also aims to identify the most effective innovative approaches to implementing CSR in business practice and determine their impact on the economic, social and environmental development of society. Materials and methods. The research is based on the works of domestic and foreign authors conducting their scientific and practical research on relational structures in institutional and organizational economics, resource-based view of a company or bank, organizational studies, behavioral economics and economic sociology. In the course of the study, the following scientific methods were used: theoretical generalization, formalization, analysis and synthesis (to create a corporate social responsibility program); logical generalization of results (formulation of conclusions). Discussion. Further research can open up new areas of activity in the field of CSR from a relational perspective, contributing to the further development of theoretical and applied aspects of these concepts, and the results of the study can contribute to the development of practices that promote social and environmental well-being, increasing the level of social responsibility in business.