Анотація: У статті досліджено методологічні підходи до оцінки ефективності цифрових маркетингових інструментів. Проаналізовано існуючі моделі оцінювання (у т.ч. адаптацію Balanced Scorecard, моделі атрибуції конверсій тощо) та класифіковано основні методи вимірювання результативності цифрового маркетингу (веб-аналітика, A/B тестування, маркетинг-мікс моделювання, опитування споживачів тощо). Зроблено висновок про необхідність комплексного підходу, який поєднує різні моделі, методи та показники для всебічного вимірювання впливу цифрових маркетингових активностей на бізнес-результати. Перспективами подальших досліджень є розробка інтегрованих систем оцінки з використанням великих даних та штучного інтелекту, а також адаптація методик оцінювання до нових цифрових платформ і інструментів.

Анотація: (English) Today, when the process of making technical and technological decisions is deeply influenced by computer-aided design methods — especially the SolidWorks software family, which can rightfully be associated with artificial intelligence — the number of factors and features in technical solutions and their development up to the technical supersystem level becomes so significant that it demands localized consistency with definitions, principles, and identification methods of the entire hierarchy of technical solutions: from a local technical solution with non-adjustable technical and technological links (a subsystem), to a complex conglomerate of local technical solutions (a supersystem). It must be acknowledged that, for the first time in global practice, such classification optimization of technical solution types was achieved in the publications of a modern specialist who equally masters the methodologies and techniques of classical design and computer programming — Dmytro Sumtsov. As challenges related to the development, modernization, and optimization of technology grow more complex, isolated local solutions no longer satisfy clients. They seek paths toward the Ideal Final Result (IFR), and reality pushes them to look for compositional, integrative, and complex solutions — in full alignment with the terminology and definitions optimized by Dmytro Sumtsov in his recent publications. Issues of identifying all types and levels of technical solutions primarily affect the systemic protection of created and developing intellectual property — both at the level of active and effective subsystems and at the level of active accumulators of properties within technical supersystems.

Анотація: (English) Modern innovative technologies require new materials that combine high thermal conductivity and high electrical conductivity in order to significantly enhance technical performance. A new composite material has been invented and developed, which possesses both high thermal conductivity and high electrical conductivity. The new composite material is capable of absorbing and dissipating significant amounts of energy within very short time intervals. The material is capable of absorbing and transmitting significant amounts of energy over a distance while maintaining maximum mechanical strength. It demonstrates exceptional reliability in preserving precise geometric shapes under the influence of high concentrations of temperature, energy, and other harmful or extreme impacts. Formulation of the new composite material as a product: ● a composite material featuring an advanced three-dimensional (volumetric) structure composed of numerous identical multi-layered spherical shells encasing spherical cores; the cores with shells (capsules) are bonded together through a series of sequential technological processes and possess an equivalent contact structure form between all capsules. ● the composite material possesses properties of ultra-high thermal conductivity and ultra-high electrical conductivity; ● the composite material exhibits high mechanical strength, is resistant to the development of internal mechanical and thermal stresses, and consequently, to the occurrence of internal deformations; ● the composite material is capable of withstanding high pressures and, under the influence of these pressures, can cause at least some of its components to enter a state of cold-flow behavior. This allows for the calibration of the three-dimensional geometric shape of the structure and ensures very precise geometric dimensions of the structure with a high degree of repeatability.

Анотація: (English) Background: The study explores physiological differences between muscle hypertrophy and strength adaptation. Methods: Literature review, comparative analysis of training variables, and load modeling. Result: Key parameters (volume, intensity, frequency) were identified. Conclusion: Hypertrophy requires moderate intensity with high volume, while strength relies on maximal intensity. Periodization enhances outcomes.

Анотація: (English) As the practice of the innovation process shows, for a statistically average idea generator and later inventor, much in the successful promotion of his ideas or inventions is determined by the basic training that he received in his time, starting from high school, continued to receive in a higher educational institution and, what is especially important, as it seems to the author of this publication, in special targeted courses for advanced training and new professional orientation that arose in the conditions of the transition of social production to high and digital technologies. Of particular importance for the progressive and fruitful development of the innovation process in general and especially the innovation process in the USA is the fact that a multidisciplinary specialist who has knowledge and skills in basic exact disciplines and in the Theory of Inventive Problem Solving and the Algorithm for Solving Inventive Problems must also know the specifics of technical standards and restrictions adopted in the USA in order to successfully adapt them for use in the conditions of each specific project. Numerous attempts to find a curriculum that would produce a well-rounded technical specialist have encountered many parallel problems. The Theory of Inventive Problem Solving and the Algorithm for Solving Inventive Problems are the most important complex analytical professional engineering tools for developing projects of any complexity in the innovation process For successful and effective application of the specified tools, it is necessary, in addition to comprehensive and deep engineering knowledge and skills, to have skills and positive experience in creatively adapting the laws and postulates of the theory and algorithm in a real innovation process.

Анотація: (English) This study examines the features of ensuring uninterrupted delivery of bulk materials required for the construction of roads, overpasses, and highways. The analysis covers technological and organizational aspects of transportation, logistics strategies, and supply chain management approaches in this field. Particular attention is given to the integration of digital technologies, such as IoT, ERP, and SCM systems, to optimize delivery processes, reduce costs, minimize losses, and enhance construction efficiency. Based on a literature review, the study formulates the hypothesis that implementing an integrated digital platform in the logistics of bulk materials can ensure the sustainability and quality of construction projects. The methodological framework includes a systematic analysis and a comparative literature review, allowing for the identification of a scientific gap. The findings of this study may be of interest to researchers and postgraduate students specializing in transport logistics, innovative construction technologies, and supply chain optimization, as it provides an in-depth analysis of uninterrupted bulk material delivery dynamics in the context of modern infrastructure projects. Additionally, the results may be useful for practicing engineers and experts in government regulatory bodies seeking to implement advanced methods to improve reliability and economic efficiency in large-scale road, overpass, and highway projects.

Анотація: (English) Modern healthcare facilities face the problem of prompt maintenance of complex equipment, such as ultrasound, ventilators and CT machines. In conditions of limited access to qualified engineers, remote diagnostics via video communication is becoming a promising solution. This article examines the effectiveness of remote troubleshooting using video chats, analyzes factors affecting the accuracy of diagnostics, and proposes a standardized interaction protocol. The experiments included an assessment of various diagnostic scenarios, an analysis of communication quality requirements and the identification of types of breakdowns that can be eliminated without the physical presence of a specialist. The results showed that about 65% of faults can be correctly diagnosed remotely, provided that the conditions of a stable Internet connection and clear interaction with a technician on site are met. The developed technique allows to reduce equipment downtime and reduce service costs.

Анотація: (English) Hair coloring is a complex biochemical process in which the acid-base balance (pH) plays a key role. The degree of cuticle opening, the rate of dye penetration, the stability of the pigment and the general condition of the hair after the procedure depend on the pH level. This article examines in detail how different pH levels affect the hair structure, the mechanism of action of different types of dyes and the quality of the final result. Research shows that highly alkaline formulations (pH 9–11) provide deep pigment penetration, but can damage the keratin structure. At the same time, slightly acidic dyes (pH 3–6) act more gently, but provide a less lasting effect. Optimum pH values vary depending on the type of dye and the desired result. Particular attention is paid to modern developments in the field of gentle coloring compositions that minimize damage without losing effectiveness. Methods of hair restoration after coloring are also considered, including the use of acid conditioners and protective agents.

Анотація: (English) This study is a comprehensive analysis of the influence of fundamental laws of visual perception on the formation of compositional solutions in modern photography. The work examines in detail the neurophysiological and psychological aspects of image perception, systematizes the main compositional principles and their practical application in various genres of photography. Particular attention is paid to experimental data confirming the effectiveness of various compositional approaches, as well as to the analysis of cultural and historical aspects of the perception of visual information. The article contains detailed illustrations, graphs and diagrams that clearly demonstrate the dependence of viewer perception on the compositional techniques used.

Анотація: (English) The modern manicure industry is undergoing a transformation associated with the transition to eco-friendly technologies and health-friendly materials. Traditional varnishes and coatings contain toxic components that negatively affect both clients and the environment. The concept of "green manicure" involves the use of biodegradable compounds, energy-efficient equipment and recyclable packaging. These innovations can significantly reduce the ecological footprint of the industry. This article examines in detail modern eco-friendly alternatives to traditional manicure products. Particular attention is paid to their impact on the health of clients and masters, as well as the prospects for the development of sustainable nail services. The study is based on the latest scientific data and market trends in the beauty industry. The presented material will be useful both for industry professionals and conscious consumers. The article includes six main sections, each of which reveals in detail a certain aspect of eco-friendly manicure. Additionally, graphic data is provided that clearly demonstrates the advantages of new technologies.