Аннотация: (English) The modern manicure industry is undergoing a transformation associated with the transition to eco-friendly technologies and health-friendly materials. Traditional varnishes and coatings contain toxic components that negatively affect both clients and the environment. The concept of "green manicure" involves the use of biodegradable compounds, energy-efficient equipment and recyclable packaging. These innovations can significantly reduce the ecological footprint of the industry. This article examines in detail modern eco-friendly alternatives to traditional manicure products. Particular attention is paid to their impact on the health of clients and masters, as well as the prospects for the development of sustainable nail services. The study is based on the latest scientific data and market trends in the beauty industry. The presented material will be useful both for industry professionals and conscious consumers. The article includes six main sections, each of which reveals in detail a certain aspect of eco-friendly manicure. Additionally, graphic data is provided that clearly demonstrates the advantages of new technologies.

Аннотация: (English) File-free nail extension is an innovative approach in the nail industry that eliminates aggressive mechanical impact on the natural nail plate. This method is gaining popularity due to gentle care and natural results. The article discusses the key advantages and disadvantages of the technology, its impact on nail health, durability of the coating and aesthetic characteristics. A comparative analysis with traditional extension methods is carried out, including aspects of adhesion, procedure time and cost of service. Particular attention is paid to recommendations for choosing the optimal extension method depending on the condition of the nails and individual preferences. The material is based on modern research and practical experience of manicurists.

Аннотация: (English) This article explores the historical development of nail care practices as a cultural and social phenomenon. It analyzes the transformation of manicure and pedicure traditions from ancient civilizations to the digital age, focusing on the relationship between technological innovation and changing aesthetic ideals. Particular attention is paid to contemporary trends, including eco-friendly materials, personalized care, and digital technologies in the nail industry. The study draws on archaeological data, historical sources, and current market research, offering a comprehensive view of the evolution of nail care.

Аннотация: (English) In this publication, the author would like to focus in more detail on analyzing the conceptual foundation for innovative information carriers that include a system of contactless encoding and decoding, operating based on the principles of electromagnetic resonance spectroscopy. Considering the need for consultations from leading specialists in this field, the author turned to integrative specialist Dmytro Sumtsov, who proposed a scheme and sequence for comprehensive analysis followed by experimental verification, which made it possible to intensify the project as efficiently as possible and achieve significant progress.

Аннотация: (English) The author of this monograph has many years of positive experience in using in his innovative developments unique in their level, breadth of scientific coverage and depth of penetration into the features of interpretation in application to new smart technologies, methods and techniques for the complex solution of inventive problems in the works of a well-known specialist, designer, theorist and practitioner in the field of heuristics and brainstorming - Victoria Goldberg; This is especially important in situations that arise in the context of the selection and arrangement of production office and warehouse premises to meet the parameters and characteristics of smart production premises, as part of the startup ecosystem; To create such premises for startups, including in the field of startups developing new complex solutions to achieve an ideal end result, including for medical and pharmacological projects, Victoria Goldberg has created methods for the restoration and modification of special production facilities as a starting point for the consistent development of innovative projects.

Аннотация: (English) Composite and complex technical and technological modules and innovative technical solutions are equivalent to integrative inventions. New opportunities in design and testing the performance of technical solutions are also added by elements of compositional design solutions and they become the main criteria for the tools and methodology of industrial design; The introduction of new technologies, the use of new materials, the replacement of traditionally accepted production methods with unusual ones, which help and are an indispensable condition for a technological leap or breakthrough, increasing production efficiency, is now commonly called an innovation process; This process in the conditions of different technical and technological cultures, in the conditions of different levels of starting positions for the beginning of the initiated process of innovation, can differ significantly, but the most urgent need for the beginning of such a process exists and this fact does not raise any doubts; And if at the beginning of this process the innovative breakthrough had a local significance and was observed in the field of high technologies, microelectronics and so-called nano-scale technologies, then today the innovative process is becoming more and more directed towards classical, basic technologies, energy, medicine, transport, that is, it covers all fundamental spheres of human activity.

Аннотация: (English) Psychological barriers and compositional technical solutions – as an inevitable basic pushing basis for the creation of software products – equivalent to complex integrative inventions – become the main topic of brainstorming in the context of creating smart technologies; The emergence of information technologies and a sharp reduction in the time cycle intended for the development and transformation of an inventive idea into a truly necessary, marketable and marketable product, the complication of the technical and technological components of new products, causing a proportional increase in the cost of manufacturing prototypes of the invented product and their testing, force us to consider in a completely new way the possibility of creating technical solutions with auxiliary innovative functions. Now, if an inventor wants his innovative ideas to be used, he must be more versatile and must possess not only the technique of foresight, intuition and, to a certain extent, a developed imagination, but also be a practically multidisciplinary specialist, at least feeling and (better if) well understanding the commercial and consumer demands of the market, regardless of stereotypes and the psychological barriers associated with them.

Аннотация: (English) Even the boldest and most seemingly brilliant commercial and technological idea requires deep professional evaluation before it can become the foundation of an innovative project. Organizational issues, in virtually any new project, inevitably involve additional systemic coordination of knowledge levels and the technical-technological preparedness of the project team members. As practice shows, even an ambiguous understanding of tasks and technical development requirements—caused by differing foundational knowledge and experience, as well as disparities in technical-technological culture among individuals from countries with uneven technological development—can significantly influence project outcomes. Therefore, in the early decision-making stages, a clear and feasible methodology for deep and multidisciplinary search across available information arrays is required. Typically, the search methodology—and most importantly, the methods of evaluating search results—demand much deeper knowledge in specific scientific and technical domains, and at the most advanced levels. Project partners who previously had experience in real invention practices can certainly utilize their accumulated patent search experience, but such experience quickly becomes outdated. Every new direction in technological advancement instantly demands an adequate response in assessing the novelty potentially embedded in a declared idea for a new product. To clearly formulate and assign tasks to the project team, it is necessary—considering the dynamics of the technology sector relevant to the new project—to develop a survey-based analytical matrix document. In this document, the primary search operations focus on analytically assessing distinctive features and positive effects precisely at the intersection of classical exact sciences.

Аннотация: (English) This study examines the features and challenges of integrating CRM systems into sales management in tourism organizations. The relevance of the topic is driven by the growing importance of CRM tools in this sector, where personalization of customer experience, automation of business processes, and integration with digital platforms have become key factors in enhancing and maintaining competitiveness. Despite the extensive body of research in this field, significant contradictions remain regarding the determinants of successful CRM integration. Some researchers emphasize technological aspects, while others focus on strategic customer relationship management. The objective is to identify key methodological approaches to CRM system implementation in the tourism industry and outline prospective directions for further research. It is concluded that successful integration requires a systematic approach, including data quality management, strategic customer interaction, and system adaptation to the specifics of the tourism business. The author's contribution lies in systematizing scientific perspectives on the discussed issue and identifying underexplored aspects. A proprietary vision of the CRM system integration algorithm for managing sales in tourism companies is presented. The proposed sequence considers contemporary challenges and trends, incorporating innovative elements with their justification. The findings will be valuable for tourism industry professionals, CRM tool developers, researchers of digital management technologies, and practicing managers involved in implementing automated customer interaction systems.

Аннотация: (English) This paper studies the implementation of artificial intelligence (AI) in creating personalized nail services. The promotion presents an analysis of contemporary technologies-namely, machine learning and natural language processing in the development of an exclusive pattern of nail designs that will be based on the personal preferences of a particular client. An account is given of how data can be collected through social networks and survey platforms, the following analysis of which supports the establishment of a custom solution for the clientele. An overview of existing technological platforms in the beauty industry used to achieve similar goals is presented with an eye to prospects for this sector’s development, thereby including, among other things, 3D printing and augmented reality technologies. The paper also contains the major barriers of the proposed innovations' integration into practice. The study brings out the potential application of AI as a tool to improve service quality and customer satisfaction in the beauty sector. This publication will capture the attention of beauty industry professionals: manicurists and owners of salons incorporating innovative methodologies into their practice. It can also prove handy for researchers and developers within the realm of artificial intelligence and machine learning, explicitly for those working on applications in cosmetology. Moreover, this content may draw the interests of marketers and analysts - those who explore consumer trends and the influence of social networks on consumer behavior, now within the aesthetic services arena.