Аннотация: (English) The article examines the current regulatory framework governing business entities providing motorcycle and all-terrain vehicle (ATV) rental services. Based on an analysis of Ukrainian legislation, the international experience of the United States, the European Union, and Australia, as well as recent studies on injury prevention, the main gaps in the legal framework for ensuring user safety are identified. The study substantiates the need for introducing a risk-based approach to the state regulation of rental operators. A state regulation model and the concept of a Minimum Safety Standard for Rental Operators are developed, including requirements for vehicle technical inspections, user training, the use of personal protective equipment (PPE), incident reporting, and insurance. The practical significance of the study lies in the application of the proposed model to improve the legal framework governing safety in motorcycle and ATV rental services. The research is based on comparative legal analysis, systems analysis, generalization, and the analysis of international experience.