editor@inter-nauka.com
Личный кабинетMethodological foundations of effective user research in product management
Библиографическое описание статьи для цитирования:
Yatsenko Viktoriia. Methodological foundations of effective user research in product management//Наука онлайн: Международный научный электронный журнал. - 2026. - №1. - https://nauka-online.com/ru/publications/economy/2026/1/04-40/
Аннотация: (English) Methodological approaches to user research in product management are examined in the context of early-stage startups. Drawing on practical cases and established frameworks, it is shown how the structure of interviews and question design influence the validity of insights. A significant gap is identified between users’ stated intentions and their actual behavior, often leading to false positives. It is substantiated that behavior-focused qualitative research and bias control function as decision-support mechanisms, and their application should align with the startup’s uncertainty level and resource constraints.