Рубрика: Другое

Аннотация: (English) This paper studies the implementation of artificial intelligence (AI) in creating personalized nail services. The promotion presents an analysis of contemporary technologies-namely, machine learning and natural language processing in the development of an exclusive pattern of nail designs that will be based on the personal preferences of a particular client. An account is given of how data can be collected through social networks and survey platforms, the following analysis of which supports the establishment of a custom solution for the clientele. An overview of existing technological platforms in the beauty industry used to achieve similar goals is presented with an eye to prospects for this sector’s development, thereby including, among other things, 3D printing and augmented reality technologies. The paper also contains the major barriers of the proposed innovations' integration into practice. The study brings out the potential application of AI as a tool to improve service quality and customer satisfaction in the beauty sector. This publication will capture the attention of beauty industry professionals: manicurists and owners of salons incorporating innovative methodologies into their practice. It can also prove handy for researchers and developers within the realm of artificial intelligence and machine learning, explicitly for those working on applications in cosmetology. Moreover, this content may draw the interests of marketers and analysts - those who explore consumer trends and the influence of social networks on consumer behavior, now within the aesthetic services arena.

Аннотация: (English) This article provides a comprehensive analysis of the beauty market to identify the prospects for the development of the beauty business amid rapid digitalization and the transition to sustainable development. The study relies on analytical materials that highlight the transformation of marketing strategies employed by both domestic and international cosmetic brands. Particular attention is given to analyzing the impact of the digital economy on consumer behavior, changes in market structure, and key factors driving sales growth, including the shift toward a multichannel model with an emphasis on online commerce. The article also explores the opportunities and challenges associated with integrating sustainable development principles and circular economy practices in the beauty industry, which contribute to minimizing the environmental footprint of production and enhancing corporate social responsibility. The presented findings will be of interest to researchers in the fields of innovation economics and strategic management, as well as to beauty industry professionals seeking to optimize managerial decision-making in the context of dynamic market transformations. Additionally, the insights provided in this study hold significance for investors, corporate strategists, and government authorities involved in designing policies to support innovation-driven growth and enhance global market competitiveness.

Аннотация: (English) This scientific article presents an innovative concept of adaptive eyelash extension based on a detailed analysis of the biological growth cycles of natural eyelashes. The methodology developed by Mariia Chebanenko offers a systematic approach to the extension procedure, taking into account the physiological characteristics of each eyelash depending on its growth phase (anagen, catagen, telogen). The study demonstrates that the individual selection of artificial eyelash parameters (length, thickness, curl, volume) in accordance with the physiological state of natural lashes significantly extends the retention period, minimizes discomfort, and the most important thing it’s prevent negative effects on the client's eyelash health. Biomechanical aspects of various extension techniques' impact on eyelash structure are examined, and the advantages of the adaptive methodology over traditional approaches are analyzed. The article also addresses issues of age-related changes in eyelash structure and offers strategies for adapting extension techniques to the individual characteristics of clients of different age groups.

Аннотация: (Українська) The article investigates the historical development of the U.S. Army Corps of Engineers as a key unit of military engineering in the United States. It shows that the Corps performs military engineering tasks such as the design and management of military construction projects, the building of defensive positions, fixed and floating bridges, mine clearance, and civilian tasks, including construction and restoration, maintenance of nuclear reactors, and environmental projects. The importance of the Corps as one of the largest state engineering and construction management agencies operating in the U.S., Europe, and the Middle East is substantiated. The necessity of studying the Corps' experience for the further reform and development of the State Special Transport Service, considering its goals and objectives, is substantiated. The importance of examining key aspects of the development and activities of the U.S. Army Corps of Engineers to determine the main vectors for the reform and development of the State Special Transport Service is highlighted. It is noted that the State Special Transport Service is a specialized military formation within the Ministry of Defense of Ukraine, designed to ensure the stable functioning of transport during peacetime and special periods. This is comparable to the tasks of the U.S. Army Corps of Engineers, considering that the State Special Transport Service includes demining, pontoon-bridge, construction, restoration, diving, and other special units. It concludes that the research results can be used to create a scientific basis for the reform and development of the State Special Transport Service, address issues in the construction and restoration of military infrastructure facilities, provide technical support for Ukraine's unified transport system and critical infrastructure, and enhance the capabilities of the State Special Transport Service.