Рубрика: Другое

Аннотация: (English) This paper analyzes the phenomenon of clean beauty and its impact on the consumer behavior of women over 35 years of age. The relevance of the study is justified by the rapid growth of the clean cosmetics segment in the market and the shift of mature consumers’ value orientations toward conscious consumption and holistic healthcare. The aim of the research is to identify and analyze the main catalysts shaping the purchasing patterns of women aged 35+, and to substantiate a synergistic model that combines external cosmetic practices with internal nutraceutical interventions. The methodology includes a systematic analysis of specialized scientific publications on consumer behavior, dermatocosmetology, and functional nutrition science, as well as the processing of empirical data obtained in the course of practical nutritional work. The results indicate that for the target group clean beauty is not merely a marketing category but responds to the demand for safety, proven efficacy, and a harmonious unity of external appearance and health status. A conceptual model is described, demonstrating that maximum fulfillment of the audience’s needs is achieved by integrating clean cosmetics with personalized nutraceutical programs aimed at correcting metabolic and hormonal imbalances. The scientific novelty of the study lies in the conceptualization of the clean beauty trend as an entry point into a comprehensive health management system for women of mature age. The practical significance of the results lies in their applicability for cosmetic brand marketers, preventive medicine specialists, nutritionists, and cosmetologists.

Аннотация: (English) The study presents a comprehensive analysis of factors determining the seasonal fluctuations in demand for services of fishing tourist centers. The relevance of the work is defined by the growing role of domestic tourism and the necessity of strengthening the economic sustainability of enterprises in the recreational fishing sector, which face uneven workload throughout the calendar year. The objective of the study is to conduct a comprehensive analysis of factors defining seasonal attendance fluctuations at fishing tourist centers and to identify key determinants of demand in different periods of the year. The methodological framework includes a systematic review of specialized scientific publications, statistical analysis of consumer behavior data and content analysis of applied marketing strategies. According to the results, biological cycles (spawning events, migration processes) and climatic conditions are the primary drivers of peak attendance seasons. At the same time, the growing importance of service diversification and digital marketing contributes to attracting tourists in the off-season. As a result, an integrated model for managing seasonal demand is described, based on a combination of operational, pricing and communication tools. The obtained conclusions have practical significance for managers of fishing tourist centers, tourism development specialists and regional authorities responsible for planning and developing tourist infrastructure.

Аннотация: (English) The study is dedicated to a comprehensive analysis of the impact of professional photography on the effectiveness of residential real estate sales from the perspectives of marketing, visual design, and urban studies. It examines how high-quality images of properties attract buyers' attention, shape first impressions and trust, and influence both the speed of sale and the final price of a property. The psychological aspects of image perception are analyzed, showing how professional photography can emotionally engage potential buyers and persuade them of a listing’s value. From a design standpoint, the research highlights the importance of composition, lighting, and color in creating appealing interior and exterior visuals. The urban aspect emphasizes the significance of showcasing context - such as the neighborhood, architectural surroundings, and public spaces - through photographs, thereby enhancing the attractiveness of the property. As a result, the study formulates recommendations for an interdisciplinary approach to real estate photography that can significantly improve sales outcomes.

Аннотация: (English) The paper provides a comprehensive analysis of the psychological aspects of the influence of ballroom dancing on the emotional state of adults. It highlights that ballroom dancing, as a form of socio-motor activity, has a comprehensive positive effect on psycho-emotional health, combining physical activity, emotional self-expression, and social interaction. The results demonstrated that systematic participation in ballroom dancing leads to a significant reduction in psycho-emotional tension, improvement of mood, enhancement of life satisfaction, and activation of cognitive processes. It was also found that dance practices improve body identity, promote self-knowledge, reduce feelings of loneliness, and strengthen interpersonal relationships. Additionally, the positive effect on empathy, coordination, and sensorimotor functions was confirmed. Ballroom dancing is an effective means of psycho-emotional support, contributing to the psychological well-being of adults, particularly in conditions of social or personal stress. Its adaptability to different ages and functional capabilities, combined with cultural universality and accessibility, provides the potential for its broad use as a resource for enhancing quality of life and mental health in the adult population.