Рубрика: Информационные технологии

Modern digital technologies in their interaction with TRIZ

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Библиографическое описание статьи для цитирования:

. Modern digital technologies in their interaction with TRIZ//Наука онлайн: Международный научный электронный журнал. - 2025. - №5. - https://nauka-online.com/ru/publications/information-technology/2025/5/07-21/

Аннотация: (English) Modern intelligent multidisciplinary digital technologies, incorporating elements of artificial intelligence and artificial neural networks, generate numerous complex psychological nuances and product marketing aspects during their development, especially when interacting with TRIZ and ARIZ. The emergence of information technologies and the drastic reduction of the time cycle required to transform an inventive idea into a real, market-demanded, and viable product, along with the increasing complexity of the technical and technological components of new products—which proportionally raises the cost of prototype manufacturing and testing—necessitate a fundamentally new approach to creating technical solutions. These solutions may include auxiliary innovative functions, often non-obvious at first glance. Several fundamental directions have a decisive influence on the fate of new ideas under today's conditions. Taking these into account can ensure a high level of commercial success; conversely, ignoring them may permanently close the path to commercialization of the idea in any form.

Digital technologies with elements of artificial intelligence and artificial neural networks

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Библиографическое описание статьи для цитирования:

. Digital technologies with elements of artificial intelligence and artificial neural networks//Наука онлайн: Международный научный электронный журнал. - 2025. - №5. - https://nauka-online.com/ru/publications/information-technology/2025/5/02-40/

Аннотация: (English) Nuances and aspects of marketing products created based on and in the development of digital technologies in their interaction with TRIZ.

The nature of modern technical systems of varying complexity

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Библиографическое описание статьи для цитирования:

. The nature of modern technical systems of varying complexity//Наука онлайн: Международный научный электронный журнал. - 2025. - №4. - https://nauka-online.com/ru/publications/information-technology/2025/4/12-19/

Аннотация: (English) Today, when the process of making technical and technological decisions is deeply influenced by computer-aided design methods — especially the SolidWorks software family, which can rightfully be associated with artificial intelligence — the number of factors and features in technical solutions and their development up to the technical supersystem level becomes so significant that it demands localized consistency with definitions, principles, and identification methods of the entire hierarchy of technical solutions: from a local technical solution with non-adjustable technical and technological links (a subsystem), to a complex conglomerate of local technical solutions (a supersystem). It must be acknowledged that, for the first time in global practice, such classification optimization of technical solution types was achieved in the publications of a modern specialist who equally masters the methodologies and techniques of classical design and computer programming — Dmytro Sumtsov. As challenges related to the development, modernization, and optimization of technology grow more complex, isolated local solutions no longer satisfy clients. They seek paths toward the Ideal Final Result (IFR), and reality pushes them to look for compositional, integrative, and complex solutions — in full alignment with the terminology and definitions optimized by Dmytro Sumtsov in his recent publications. Issues of identifying all types and levels of technical solutions primarily affect the systemic protection of created and developing intellectual property — both at the level of active and effective subsystems and at the level of active accumulators of properties within technical supersystems.

Integration of CRM systems in sales management of tourism companies

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Библиографическое описание статьи для цитирования:

. Integration of CRM systems in sales management of tourism companies//Наука онлайн: Международный научный электронный журнал. - 2025. - №4. - https://nauka-online.com/ru/publications/information-technology/2025/4/03-30/

Аннотация: (English) This study examines the features and challenges of integrating CRM systems into sales management in tourism organizations. The relevance of the topic is driven by the growing importance of CRM tools in this sector, where personalization of customer experience, automation of business processes, and integration with digital platforms have become key factors in enhancing and maintaining competitiveness. Despite the extensive body of research in this field, significant contradictions remain regarding the determinants of successful CRM integration. Some researchers emphasize technological aspects, while others focus on strategic customer relationship management. The objective is to identify key methodological approaches to CRM system implementation in the tourism industry and outline prospective directions for further research. It is concluded that successful integration requires a systematic approach, including data quality management, strategic customer interaction, and system adaptation to the specifics of the tourism business. The author's contribution lies in systematizing scientific perspectives on the discussed issue and identifying underexplored aspects. A proprietary vision of the CRM system integration algorithm for managing sales in tourism companies is presented. The proposed sequence considers contemporary challenges and trends, incorporating innovative elements with their justification. The findings will be valuable for tourism industry professionals, CRM tool developers, researchers of digital management technologies, and practicing managers involved in implementing automated customer interaction systems.

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