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Tag: business strategy

Strategic thinking as the key to leadership in B2B sales
Автор:

Бібліографічний опис статті:

. Strategic thinking as the key to leadership in B2B sales//Наука онлайн: Міжнародний електронний науковий журнал - 2023. - №2. - https://nauka-online.com/publications/economy/2023/2/04-36/

Анотація: (English) The article discusses the importance of strategic thinking in successful B2B sales leadership. It emphasizes the significance of seeing long-term perspectives, analyzing market trends, and adapting business models to changing circumstances. This approach creates a competitive edge and enhances the effectiveness of managing sales teams. Special attention is given to the connection between a leader's strategic vision and their ability to establish trusting relationships with clients and partners. The article notes that a strategic approach fosters a corporate culture that is focused on innovation and sustainable growth.

Ключові слова: B2B sales business strategy competitive advantage leadership organizational development sales management strategic thinking
Категорії: Економіка
98 Comments off читати онлайн

Streaming services as part of a communication strategy
Автор:

Бібліографічний опис статті:

. Streaming services as part of a communication strategy//Наука онлайн: Міжнародний електронний науковий журнал - 2025. - №5. - https://nauka-online.com/publications/other/2025/5/04-29/

Анотація: (English) This article examines the stages of communication strategy development and the types of modern streaming services. It provides brief characteristics of each format and outlines the advantages of engaging consumers through video content. The aim of this study is to explore the process of integrating streaming platforms into a company’s communication strategy and to assess their effectiveness. The research discusses key phases in building a communication strategy and classifies different types of streaming services. It includes performance statistics of streaming tools in a business context and describes the stages of their implementation within strategic communication. The findings highlight the importance of aligning content tone and platform choice with audience expectations. The study also emphasizes the promise of this direction and the need to consider the experience of similar companies in the same field. It identifies a direct link between ongoing performance monitoring and the achievement of core business objectives. The relevance of the study stems from the rising popularity of streaming platforms and increasing competition among businesses for user attention. This article may be of interest to entrepreneurs and marketers designing promotional strategies for their companies, products, and services in today’s digital environment.

Ключові слова: business strategy communication strategy content streaming streaming service video content
Категорії: Інше
373 Comments off читати онлайн

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